Adrian Slywotzky is a Partner of Oliver Wyman, a leading global management consulting firm. Since 1979 he has consulted to Fortune 500 companies from a broad cross-section of industries, working extensively at the CEO and senior executive level for major corporations on issues related to new business development and creating new areas of value growth. The Times of London has named Mr. Slywotzky one of the top 50 business thinkers and Industry Week has named him one of the six most influential management thinkers.
Mr. Slywotzky’s latest book, Demand: Creating What People Love Before They Know They Want It (Crown Business, 2011) will be released October 4. He is also the author The Upside (2007), The Art of Profitability (2002), and Value Migration (1996). He is the co-author of The Profit Zone (1998), Profit Patterns (1999), How Digital Is Your Business? (2000), and How to Grow When Markets Don’t (2003). Business Week named The Profit Zone one of its Top 10 Business Books of 1998. The Upside was on the Financial Times list of Best Business Books of 2007.
A frequent speaker on the changing face of business strategy and business design, Mr. Slywotzky has been featured at The World Economic Forum in Davos, Switzerland, and has been a keynote speaker at a number of senior executive conferences, including the Microsoft CEO Summit, the Forbes, Fortune, and Business Week CEO Conferences, and CFO Magazine and Conference Board conferences. He has written for numerous leading publications including Harvard Business Review, Business Week, The Wall Street Journal, Fortune, Fast Company, Business 2.0, the Boston Globe, Sloan Management Review, the Journal of Business Strategy, Harvard Management Update, Investor’s Business Daily, and Sales & Marketing Management.
Mr. Slywotzky holds degrees from Harvard College, Harvard Law School, and Harvard Business School.
MORE BY THIS AUTHOR
- How Symphonies Grew Strong Audiences By Killing The Myth Of The Average Consumer
- Building A Steep Trajectory Of Improvement: The Pret A Manger Case
- The Ultimate Lessons From Steve Jobs, Teacher
- Triggering Demand: How Coffee-Maker Nespresso Turned Drips Into Gushers
- The Real Secret Of Kindle's Success
- Hassle Maps: The Genesis Of Demand
- The Zipcar Case: Zipping From Very Good To Magnetic
- The Six Secrets Of Demand Creation
- Digital Companies
- How Digital Is Your Company?
- Digital Diagnostic