Aaron Shapiro is CEO at Huge (http://www.hugeinc.com), where he helps some of the world's largest companies reimagine how they interact with consumers and manage their business in a digitally-driven economy.

Prior to Huge, Shapiro spent more than a decade as a technology entrepreneur, venture capitalist and management consultant and served as the founding CEO of Silverpop Systems.

He is the author of the business strategy book "Users Not Customers: Who Really Determines the Success of Your Business," published by Portfolio/Penguin in October 2011.

Got a question for Aaron? Ask him on Twitter at @amshap.