Profile Tags

Educational History

• Universidad Adolfo Ibañez, Master’s degree, 2005.
  
• Universidad Católica Boliviana, Bachelor’s degree, 1998.
  

Professional History:

• General Manager, Synovate Costa Rica
• Manager, Cimagroup Chile (now part of Synovate)

Bio

Research-based Consumer & Marketing Insights Consultant. I help companies gain in-depth insights into consumer behavior and markets in order to drive innovation and develop successful brands, products and services.

Apasionado intérprete socio - cultural, curioso, nómada global. Mi oficio es inspirar disciplinadamente, catalizar cambios.

He realizado investigación en Costa Rica, Guatemala, República Dominicana, Chile, Estados Unidos, Argentina, P...

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Bio

Research-based Consumer & Marketing Insights Consultant. I help companies gain in-depth insights into consumer behavior and markets in order to drive innovation and develop successful brands, products and services.

Apasionado intérprete socio - cultural, curioso, nómada global. Mi oficio es inspirar disciplinadamente, catalizar cambios.

He realizado investigación en Costa Rica, Guatemala, República Dominicana, Chile, Estados Unidos, Argentina, Perú y Bolivia.

Co-autor del libro "Ahorro Popular", Fondesif, 2004 (Libro basado en investigación cualitativa y etnográfica en la "base de la pirámide").

Co-autor del paper "Beneficios Psicológicos en Marketing", Esomar 2005

INTERESTS:

Etnografía, Ethnography, Wikonsumer, Branding, Social Media Research, Consumer Insights, ZMET, emprendimiento, entrepreneurship, wikonsumidor, redes sociales, online social networks, viral marketing, redes semánticas, semantic networks, wikonsumption, archetype research, consumer culture, cognitive sciences, microfinance, coaching ontológico, bottom of pyramid, base de la pirámide, online research, consumer insight innovation.

 

Personal Website/Blog URL

http://www.linkedin.com/in/pablosanchezkohn

Public Profile

www.fastcompany.com/user/99100

Professional History

General Manager, Synovate Costa Rica

Private, 1001-5000 employees, Marketing / PR / Advertising industry

Company Founder, General Manager and Research Director at Cimagroup Costa Rica (now part of Synovate). Responsible for Caribbean & Central America Region.

Main Clients: GSK, Tresmontes Lucchetti, CNCH & MindCode.

Creación y Dirección General Cimagroup en Costa Rica, atendiendo la región de Centroamérica y El Caribe.

Conducted several research projects in Dominican Republic, Guatemala and Costa Rica, Jamaica, Trinidad and Panamá.

Manager, Cimagroup Chile (now part of Synovate)

Private, 51-100 employees, Marketing / PR / Advertising industry

I founded the Qualitative & Etnographic Research Division in Cimagroup Chile (now part of Synovate), increasing + 10% the whole company incomes and exceeding year after year sales expectations.

I was risponsible for attracting and retaining new clients to the Division (such as Nestlé, Coca-Cola, Movistar, BancoEstado, P&G, etc.).

Finally, I leaded the first stage of obtaining ZMET Licensee for the countries where Cimagroup has offices.

ZMET (Zaltman Metaphor Elicitation Technique *) is a patented research tool based on the latest research in the social and biological sciences. Developed by Jerry Zaltman, it is exclusive to Olson Zaltman Associates and the organizations we have trained and licensed to use it. ZMET digs deeper than traditional methods to uncover "hidden knowledge" - the underlying beliefs and feelings that influence the behavior of consumers and other stakeholders.

Educational History

Universidad Adolfo Ibañez, Chile
Master’s degree, 2005.
Areas of study: Consumer Behavior
Awards: Highest graduation thesis degree.

Universidad Católica Boliviana, Bolivia
Bachelor’s degree, 1998.
Areas of study: Psychology

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