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Member Since 2/9/08

Amy Murphy

Consultant
Williams Group
United States

Profile Tags

Educational History

  • Kalamazoo College, Bachelor’s degree, 1998.

Professional History:

  • Consultant, Williams Group
  • Web content specialist, Spectrum Health
  • Manager, Structure Interactive

Bio

I help my clients and colleagues express themselves in clear, thoughtful messages. I specialize in strategic communications, with a focus on writing and strategy in online media. I ask thoughtful questions and pursue a deep understanding of objectives and context. I write and edit copy and consult in online strategy to achieve successful communication. I translate between technical and non-technical, and across media. 

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Bio

I help my clients and colleagues express themselves in clear, thoughtful messages. I specialize in strategic communications, with a focus on writing and strategy in online media. I ask thoughtful questions and pursue a deep understanding of objectives and context. I write and edit copy and consult in online strategy to achieve successful communication. I translate between technical and non-technical, and across media. 

In my personal life, I am dedicated to bridging gaps between languages and culture through education and exposure. I spend my time learning languages (English, French, Wolof, Spanish), learning to play music (violin, piano, mandolin) and learning from the friends and family around me. 

Areas of expertise

Web strategy, writing and editing, strategic communications

Public Profile

www.fastcompany.com/user/96853

Professional History

Consultant, Williams Group

Private, 21-50 employees, Other (please specify) industry

Web strategist and writer

Williams Group associates provide strategic communications planning and program management for clients in three specialized areas: corporate, philanthropic, and culture change. I advise clients in planning and managing online communications strategy and provide writing and editing services in both print and online media.

Web content specialist, Spectrum Health

Public, 5000+ employees, Healthcare / HMOs industry

Web content specialist

Spectrum Health Web content specialists plan and execute online marketing initiatives. I worked collaboratively with Spectrum Health marketing communications, public relations, and internal communications staff, as well as with clients in the clinical space to develop and refine online presence, both for the system and for distinct services within the system. 

I provided writing and editing, usability consulting, web strategy, quality assurance, and content support and maintenance for Spectrum Health's 11 Web sites. I also provided editorial oversight and training for the company's intranet site. Primary project during my tenure was implementation of a new CMS and new Web site designs.

Manager, Structure Interactive

Private, 21-50 employees, Internet / New Media / Ecommerce industry

Quality assurance coordinator, 2004

Provided project management and quality assurance for Web sites, interactive training products, and print publications. Developed QA workflow and managed bug list and change process with programmers and designers. 

Production manager, 2005-2006

Managed traffic and workflow for all active projects in production. Liason to account staff, provided process refinements and high-level project management for interactive and print projects. 

Educational History

Kalamazoo College, Michigan, United States
Bachelor’s degree, 1998.
Areas of study: B.A. in English and American Literature. Minor in French, Concentration in Women's studies.
Awards: Graduated magna cum laude with honors in English. Recognized with departmental awards for French.
Activities and societies: Phi Beta Kappa, Women's Resource Center, EnvOrg

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