www.fastcompany.com/user/96199
CEO, MGA Graphics, Inc
Private, 21-50 employees, Marketing / PR / Advertising industryOwner
Business Development
Organizational Management
University of St Thomas, Minnesota, United States
Master’s degree.
Areas of study: Marketing
The reality most small business owners face: the barriers to establishing a consistent marketing effort that is congruent with their customers' current buying motivations are daunting.
I remind small business owners what they already know, bring new ideas and push.
Tips and articles exploring all areas of communications: interpersonal communication, internal organizational communication, and external marketing communication.
Today more than ever requires that management assess their processes associated with sales and marketing and ensure that the organization effectively and accurately measure the impact of programs jointly designed by sales and marketing to drive top-line performance. This blog is dedicated to addressing the topic of measuring the impact of marketing and the means by which sales and marketing can work together to achieve the organization's growth objectives.