Mary McKnight began her career in technology just about the time the dot com bubble was bursting. Having worked for a number of startups that went belly up in the bust, Mary made a lateral move into the high power world of Venture Capital to gain a better understanding of what makes or breaks a tech company. In 2004, Mrs. McKnight landed a position as a Senior Consultant for ColdWave Technologies, a diversified software company, servicing Fortune 500 clients like Warner Bros., Coca Cola, Exxon, Bank of America, NCI Building Systems and Ford Motor Credit. While at ColdWave, Mary worked within the feature film and sporting event industries to develop and implement large scale consumer Internet marketing campaigns for brand name products and property franchises.
In 2006, Mary and husband, John, were approached by a friend to build a simple blog for a local real estate firm. This rather insignificant event sparked the beginnings of RSS Pieces, a real estate blogging platform that expands the feature set of the typical blog into a powerful lead generation tool and consumer fly trap for Realtors. With a strong commitment to providing a quality product and technical education, RSS Pieces provides Realtors with the tools to market themselves on-line through blogging. As Chief Blogging Evangelist for RSS Pieces, Mary spends the majority of her time teaching professionals how to turn their blogs into powerful sales tools and lead generators with out-of-the-box marketing methods and proven copy writing techniques.
It is better to be endangered and free than captive and comfortable
www.fastcompany.com/user/96035
CMO, RSS Pieces
Private, 21-50 employees, Internet / New Media / Ecommerce industryRSS Pieces, Inc. is a leading custom blogging, social media and SEO company specializing in the real estate and music entertainment markets.
Job Functions:
1. Identified, researched, analyzed and reported on emerging and targeted markets to CEO including the music entertainment industry which resulted in contracts with RCA Records, Melodic Records and American Idol.
2. Developed and implemented business, operating and marketing plans and related strategies which were used to garner Angel Investment.
3. Built online presence and brand through extensive trade show presence, speaking engagements, personal network development, trade advertising campaigns, direct mail/email campaigns, SEO, blogging and social media campaigns.
4. Built a recognizable brand through a solid and consistent online presence and expert content on a shoestring budget.
5. Negotiated reseller agreements with RE/MAX International, 1 Park Place and IDC Global which resulted in an increase in corporate revenues of more than 312% or $2 million in less than 6 months.
6. Directed and personally prepared documents, reports and graphic intensive/interactive web presentations (Flash/Director/Power Point) in addition to developing all copy and designing all graphical elements of collateral sales tools including web sites, product brochures and advertising campaigns.
7. Coordinated, organized and directed trade shows, speaking engagements, press appearances and a weekly radio show.
8. Oversaw and managed Marketing and Sales Budgets.
CMO, RSS Pieces
Private, 21-50 employees, Internet / New Media / Ecommerce industryRSS Pieces, Inc. is a leading custom blogging, social media and SEO company specializing in the real estate and music entertainment markets.
Job Functions:
1. Identified, researched, analyzed and reported on emerging and targeted markets to CEO including the music entertainment industry which resulted in contracts with RCA Records, Melodic Records and American Idol.
2. Developed and implemented business, operating and marketing plans and related strategies which were used to garner Angel Investment.
3. Built online presence and brand through extensive trade show presence, speaking engagements, personal network development, trade advertising campaigns, direct mail/email campaigns, SEO, blogging and social media campaigns.
4. Built a recognizable brand through a solid and consistent online presence and expert content on a shoestring budget.
5. Negotiated reseller agreements with RE/MAX International, 1 Park Place and IDC Global which resulted in an increase in corporate revenues of more than 312% or $2 million in less than 6 months.
6. Directed and personally prepared documents, reports and graphic intensive/interactive web presentations (Flash/Director/Power Point) in addition to developing all copy and designing all graphical elements of collateral sales tools including web sites, product brochures and advertising campaigns.
7. Coordinated, organized and directed trade shows, speaking engagements, press appearances and a weekly radio show.
8. Oversaw and managed Marketing and Sales Budgets.
Harvard College, Massachusetts, United States
Bachelor’s degree, 1997.
Areas of study: Sociology
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