Carson Worldwide is experiential events and strategic marketing company specializing in developing and implementing top of mind experiences resulting in word of mouth buzz, new buying habits and positive habit forming associations for your products, services, company, and destination with your target audience in mind.
Carson Worldwide is experiential events and strategic marketing company specializing in developing and implementing top of mind experiences resulting in word of mouth buzz, new buying habits and positive habit forming associations for your products, services, company, and destination with your target audience in mind.
Trendwatch published a survey by TBA Global and Event Marketer in 2007. It found an "overwhelming majority of marketers (82%) surveyed stating they are getting more value out of their current events with more than a third (36.5%) citing experiential marketing as the most effect vehicle for developing a bond between company and customer, besting in order, advertising, direct marketing, sales promotion, online and public relations." Moving from a purely rational value proposition to "rational plus emotional" as part of a brand repositioning contributed directly to driving up sales volume 229% and profit up 201% in a single year for Cemex, stated D. Keith Pigues, VP Marketing, "B to B" 3/12/2007.
Are you getting the best Return On Investment or degree of awareness expected for your company? Tangible results are not based on how many eyeballs see your product or ad, how many people walk by your booth or even how many go to your website. It is the experience you impart with your customer and how you rise to the top of thier thought process at the right time to take the action resulting in the desired outcomes. See my blog at www.carsonworldwide.com/blog for some tips, insights, strategies and inspirations.
Marketing value and results evolve from summarily, after arriving at your marketing platform, how much time the customer is engaged and how often your customers interact with your product, service or brand. The real deal is what are the metrics and what produces bottom line results. We generate deliverables by way of engagement, interaction, recall and customer activation.
Connecting mind, body and spirit at the speed of life.
www.fastcompany.com/user/94116
President, Carson Worldwide
Private, Marketing / PR / Advertising industry
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