Bio
ROI oriented marketing and communications professional with 13 years of health care management experience. National and international multi-site health system marketing and promotion experience. Extensive background in payer relations and contract negotiation. Proven, results oriented marketing plans for physician practices, multi-site national and international health systems and clinical service lines.
Areas of expertise
marketing, customer relationship management, marketing analysis and research, ROI, brand management, consulting, crisis communications, consumer loyalty, website and electronic media, market planning, management
Personal Website/Blog URL
http://scottholcomb2000.googlepages.com/
Public Profile
www.fastcompany.com/user/84238
Professional History
Director, NHS Human Services, Inc
Non-Profit, 5000+ employees, Nonprofits / Associations industry
Senior Director, Marketing and Business Development
I am responsible for the corporate marketing and business development efforts for one of the country’s largest, non-profit, human service behavioral health organizations. Specific activities include:
- Service line marketing development – identify key drivers of consumer referrals for medical services. Development of marketing tools and tactics to target key referrers. Key indicators include number of referrals, consumer inquiries, appointments, volumes and revenues.
- Responding to RFP’s and other bids – preparing responses to government and private requests for proposals. Preparing grants and similar proposals for funding of services and projects.
- New ventures in markets not currently served or services not currently provided – developing entry strategies for new markets. Program development with the intent of providing new services.
- Corporate branding efforts – participating or hosting events with the intention of positioning NHS Human Services as an expert provider of behavioral health care. Publication and electronic media management to ensure an integrated communications to audiences through multiple channels.
Educational History
Loyola College of Maryland, Maryland, United States
MBA, 2002.
Areas of study: Marketing and Finance
Towson University, Maryland, United States
Master’s degree, 1995.
Areas of study: Counseling Psychology
Mary Washington College, Virginia, United States
Bachelor’s degree, 1991.
Areas of study: Psychology and History
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