President and Group Creative Director at Rassak Experience, the San Francisco-based strategic and creative consultancy for the digital era. Barak's top job is thinking (a lot) about how to make companies shine through high-density clutter. He has worked for 15+ years in very different areas of the media & marketing business. It's given him a multidisciplinary view. He helped launch Wink enhanced broadcasting on NBC and other nets. He founded INBOXTV, the pioneering email entertainment firm. He helped launch CHOW, the media brand for 30-something foodies acquired by CNET. He writes (Get Closer, MediaPost...) and speaks (NAB, Digital Hollywood, SDForum...). He is quoted (Variety, Wired, Wall St. Journal, New York Times, Scobleizer... ) Mostly he works... helping clients get closer to the people that matter most to their businesses. Rassak has helped clients ranging from Slide and StumbleUpon to Microsoft, Ricoh and Nokia. Barak has a (sometimes useful) MBA from University of California at Davis and Erasmus University, the Netherlands.
Rassak gets organizations closer to people in the digital age. We do this by combining technology with the disciplines of advertising, branding, entertainment and journalistic storytelling.
www.fastcompany.com/user/80987
President, Rassak Experience
Private, 21-50 employees
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