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Article | December 19, 2007 11:07 am
After a 50-year hiatus, Maserati, which has produced some of the world's most lust-worthy cars, revived its partnership with Pininfarina, the legendary design house....
Article | December 19, 2007 11:06 am
A Recent History of Authenticity
Believing that authenticity is the "new IP"--because it's a source of competitive advantage that can't be copied--the folks at ...
Article | December 19, 2007 9:23 am
FC: Many successful designs have sprung out of the designer's instinct for what will spark an emotional connection with consumers. Why, then, is consumer research even...
Article | December 19, 2007 9:23 am
Quick, what's your IQ? No, not your intelligence quotient -- your imagination quotient. In this turbulent, get-real economy, the advantage goes to those who can outimagine and...
