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Member Since 12/20/07

michael Johnston

Consultant
Universal Mccann
GB

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Profile Tags

Innovation, Technology, Management, Design, Company of Friends

Bio

I am just a young Australian guy working in the marketing industry in London. I have always had a huge interest in people. Why they think and act in a certain ways. This lead me to a life working for brands who also have an interest in understanding people. More recently technology has taken a huge part in peoples changing behaviour. Im also interested in technology because I love gadgets and how the internet is changing everything.

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Bio

I am just a young Australian guy working in the marketing industry in London. I have always had a huge interest in people. Why they think and act in a certain ways. This lead me to a life working for brands who also have an interest in understanding people. More recently technology has taken a huge part in peoples changing behaviour. Im also interested in technology because I love gadgets and how the internet is changing everything.

Personal slogan or motto

'its not the strongest of the species that survive nor the most intelligent, but the one most adaptable to change' Darwin

Areas of expertise

Brands Marketing Advertising Understanding people's mindsets and behavior Technology Getting better at online software (its role in life not the tech side)

Personal Website/Blog URL

http://thingsdonotchangewechange.blogspot.com

Public Profile

www.fastcompany.com/user/42544

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michael's Recent ContentRSS Feed

Fast Talk | May 13, 2008 2:58 am
Q. Fast Talk Question- Can a well designed product succeed without advertising?
A. I work in advertising. Yes it can live without it. Where do I start.... google, amazon, ebay, the cars as someone said. There are a million products being created daily that can deliver without...
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Fast Talk | May 13, 2008 2:52 am
Q. Fast Talk Question - Is it a good idea to run ads that make fun of a competitor's product by name -- like the Apple ads that tar
A. I quite loved the mac vs pc work. Its more talking about the personality of the brand as well. Not just having a hard slug. There is reason for apple to show how they stand out. But I dont think...
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Fast Talk | April 16, 2008 8:30 am
Q. Fast Talk Question - Is branding overrated?
A. Great question. I am going to look at it with two hats on. First hat: someone sells branding to clients From this perspective I always tell clients you are living in a world of...
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Blog Post: What would make me want to spend more time in my car..than in my house? | by S Johnson | January 22, 2008 3:51 am
Comment: I havent read your entire note. But I know that microsoft brought out microsoft sync for cars at the recent CES which is pretty much in car computer software program. I believe WiMax also went the...
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Scobleizer -- Tech geek blogger

Scobleizer -- Tech geek blogger

Tags: Technology

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Article  |  1 recommendation
Contest: How Can This Brand Be Better? | by Fast Company staff
Even the strongest and most successful brands occasionally need to be refocused, refreshed, and revitalized. The Fast Company team has developed a list of aging brands...
Tags: Innovation
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