As director of marketing for Amadeus North America, Mr. Wild is responsible for the strategic planning and implementation of all marketing operations in both the U.S. and Canadian markets.
Wild has spent the past decade working in the travel industry, and
joined Amadeus in 1998. In his current position, Wild directs the
company's North American marketing initiatives, management of the
overall marketing plan, and the activities of the marketing team.
As director of marketing for Amadeus North America, Mr. Wild is responsible for the strategic planning and implementation of all marketing operations in both the U.S. and Canadian markets.
Wild has spent the past decade working in the travel industry, and
joined Amadeus in 1998. In his current position, Wild directs the
company's North American marketing initiatives, management of the
overall marketing plan, and the activities of the marketing team.
Since taking on the position of marketing director in 2002, Wild has
introduced the customer-focused market approach, which has become
a key competitive differentiator for Amadeus. In addition, he
spearheaded a new strategic planning process and oversees and monitors
the progress of the company's strategic marketing plan.
Prior to Amadeus, Wild served as the director of sales and marketing
for Affinity Travel Management in North Palm Beach He was previously
with Cruise & Vacation Shoppes America in Metairie, La., and was a
district sales manager with Royal Caribbean International in Miam.
Wild holds a master's degree in business administration with a
certificate in international business from Florida Atlantic University.
He also holds a bachelor's degree in political communications from
George Washington University in Washington, D.C.
Is it a good idea to run ads that make fun of a competitor's product by name -- like the Apple ads that target Vista?
Question suggested by Fast Company staff
