Innovative marketing executive with 16 years of solid professional growth in the consumer packaged goods and marketing agency industry with a focus on CPG, alcohol and non-alcohol beverages.
Innovative marketing executive with 16 years of solid professional growth in the consumer packaged goods and marketing agency industry with a focus on CPG, alcohol and non-alcohol beverages.
Successful in launching new products and reinvigorating existing brands in the U.S. and globally. Breadth of experience innovating across traditional and digital communications. Classic CPG training, significant strategy experience and work on image-driven brands. Depth of experience in leading teams to create authentic integrated marketing initiatives; in highly competitive consumer segments, with complex distribution systems, and through a wide range of retail channels.
Was an entrepreneur for 7 years with my own company, Liquid Intelligence, a word of mouth marketing agency for the beverage industry. We proved that being authentic, open and collaborative with your marketing message gurantees success (with the right company, of course). We proved this by bringing Pabst Blue Ribbon Beer back to life from 2002 - 2005. I've also worked for The Coca-Cola Company and Goose Island Beer Company.
I'm currently at Current, an influencer/community marketing agency.
I believe that there's no such thing as word of mouth marketing - it's just the way marketing is going to be from here on out....
If I wasn't doing this, I'd be playing with my daughter all day and muttering to myself in grocery stores.
"If you can't eat it or mount it, return it."
www.fastcompany.com/user/116994
Owner / Partner, Liquid Intelligence
Private, 21-50 employees, Marketing / PR / Advertising industry
Created, established and managed a new 15-person specialty marketing agency focused on the beverage industry.
Grew revenue +200% over 8 consecutive quarters through client purchase of productized services unique to the
industry. Clients included Coca-Cola, Diageo, The Miller Brewing Company and The Pabst Brewing Company.
• Developed agency brand, business plan, operations processes, products and go-to-market strategy.
• Successfully migrated company brand to Aegis’ Group, PLC Isobar network in June, 2007
currently in launch stage with a sustainability-based influencer marketing program.
beer brands which led the Pabst Brewing Company to a +12% profit increase for 2003.
gin and genever; Zuidam Dry Gin and Zuidam Genever (www.zuidam.com).
marketing programs which led to combined current and new client revenue of +45%.
appearances with media outlets such as The Wall Street Journal, CNBC and Advertising Age.
How can independent retailers best survive and thrive against big box competitors in the long term?
Question suggested by Ron Bourne
