Albert Thompson, Founder of transient identiti, Inc., has represented some of the largest brands in the strategic communications arena for over 8 years. Considered part consultancy, part agency, and part brand identity shop, transient identiti’s core focus is non-traditional means of creating and articulating brand experiences. With communications experience ranging from African American, Hispanic, Arab American, Indian, Boomers, Teens, Urban, GM to International, Albert brings a wealth of exposure to clients looking to enhance their brand positioning by rethinking and redefining their Go-To-Market approach. Albert is a visionary and profit-minded thinker when it comes to how clients should leverage “consumer touch points” as a part of the overall strategic approach. As a communications Strategist, Albert possesses a firm understanding of how the changes within the discipline of Marketing, shifting consumer purchasing patterns, and evolving media landscape impacts the overall Brand Strategy, Brand Perceptions, Consumer Expectations, Purchase Behaviors, and Corporate Reputation. His most recent work involves brand marketing for Merck, The Colomer Group, Toyota, Shell Oil, and several start-up enterprises. As the former Director, Interactive Services for UniWorld Group, Albert launched the agency’s Interactive business unit in 2005. Albert introduced all of UniWorld’s interactive capabilities in addition to establishing key strategic partnerships to compliment the interactive division’s core services. He was responsible for guiding all Interactive Marketing initiatives and providing strategic direction as to how best leverage the medium for the likes of Ford Division, Lincoln Mercury, Land Rover, Jaguar, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, and US Marines. Prior to joining UniWorld Group, Albert was an Internet Strategist for APCO Online, the Interactive business unit for APCO Worlwide, a global public affairs firm. Albert was recruited to help redefine the business unit and position it as a viable Internet based communications entity that would collaborate across the 12 internal practice groups at APCO. While at APCO Online, Albert provided Strategic Marketing & Communication Planning and Internet Best Practices to solving business and communication challenges to clients such as USATODAY.com, Freddiemac.com, Dow Corning, North Western Mutual, Sodexho, Pfizer and America’s Promise. He also led Online Grassroots and Advocacy Initiatives for CWQ, CALA, Exxon/Mobil, and a prominent of not-for-profit organizations. Albert also facilitated Usability Studies, Online Positioning Audits, Interactive Business Planning, and industry research on behalf of APCO clients. Prior to joining APCO, Albert served as Sr. Account Executive and Account Supervisor at Qfactor, Inc., one of the largest independent Interactive agencies in the Northeast. While at Qfactor, Albert cultivated his online marketing savvy through his client experience that included Intel, Kaiser Permanente, BET.com, Prometric, Washingtonpost.com, Liquidation.com, Carlton Books, RobbinsGioia, Startec Global, and Network Solutions. He was responsible for all account planning, media buying, market research, statistical analysis, competitive intelligence, and online marketing strategy for select Fortune 1000 companies, pure-play dot-coms, and privately held companies. Albert has also served as a Consumer Marketing Consultant at Verizon where he developed Consumer Marketing Segmentation Strategies to support national promotions and managed Multicultural Marketing Campaigns that significantly increased brand awareness in African American and Hispanic markets.
Behind every innovation stands someone who started by taking an unpopular position.
www.fastcompany.com/user/116299
President, transient identiti, Inc.
PrivateFlorida A & M University, Florida, United States
MBA, 1998.
Areas of study: School of Business and Administration
Concentration: Marketing
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Find PeopleInvite ContactsIs there anything wrong with one company (eBay) buying a stake in another company (Craig’s List) and then starting a competing company (Kijiji)?
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