Former bartender, cow-milker, globe-trekker, marketing manager, conultant and more turned real estate coach 2.0. I focus on bringing the best of technology and branding to agents across the country.
Former bartender, cow-milker, globe-trekker, marketing manager, conultant and more turned real estate coach 2.0. I focus on bringing the best of technology and branding to agents across the country.
My company, @properties, is an extremely forward thinking real estate company in Chicago, Illinois. In only 8 short years, we have become the #2 real estate company in our market, closing almost $2 billion in transactions for 2007. What makes our company incredibly special, however, is that it has been built around an incredible culture that is dedicated to fostering agent growth.
As one of two Performance Coaches at @properties, my responsibility is to bring the most innovative ideas in technology, branding, marketing and exemplary client experience to our agent population and their business. My blog The You Factor, bridges the gap between the most innovative of technology, software and business practices and our agents. In short, my goal is to be the provider of solutions, from marketing campaigns to branding and development, to those that put their trust in me.
Oh... and I do it with a smile.
"Differentiate through your You Factor"
www.fastcompany.com/user/114857
Performance Coach, @properties
Private, 501-1000 employees, Real Estate industry
Having worked in the real estate agent coaching role for over 4 years and prior to that, coaching the top 1% of financial planners in the United States, I bring a unique blend of skills and outside perspective to the agents I work with… MY clients. I realize that until I understand the You Factor of my clients, I am unable to properly assist in the construction of a successful marketing plan. That is why I ask, and more importantly listen to the answers of, specific questions on you, your business, and where you want to take it.
My coaching program focuses on the key points of an agents’ business and is constantly evolving with new technology, theories, and statistics gathered from industry leaders. It focuses on the key points of:
Database Qualification
•By utilizing an easy qualification method, identify your key referral and business sources to spend more time prospecting to those that affect your business directly.
Personal Branding
•Today more than ever, the consumer is one of the “Experience Economy”. Together we will work on incorporating a rational and emotional brand to your business to stand out and differentiate you.
Plan a Marketing Campaign
•Make the most out of your time and dollars with a custom planned marketing campaign incorporating the cutting-edge automated @systems, and target your campaign effectively.
Become a Market Expert
•By utilizing AgentMetrics, MLSNI data, and understanding neighborhood lifestyle nuances, you can become an extremely valuable resource to your clients and truly their real estate advisor.
Once we get the core systems in place, it’s time to branch our and have fun. I am always researching new theories, technologies and tactics to increase your business.
Luther College, Iowa, United States
Bachelor’s degree, 1996.
Areas of study: Biology
Ecology
Engineering
Webster University, Switzerland
Some college, 1993.
Areas of study: Business
Marketing
