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Member Since 4/2/08

Greg Palusa

Director
Vertygo Team
United States

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Profile Tags

Innovation, Technology, Management, Brand Management, communications, cross media, digital media, Marketing Strategy, streaming video, virtual reality

Professional History:

  • Director, Vertygo Team

Bio

Vertygo Team: http://www.vertygoteam.com

Strategic advice and innovative thinking in marketing strategy, communications, digital & interactive media, e-business, Virtual Reality, Brand building. Focusing on the high and mid-high segments, US and European markets. Technology, Luxury, Automotive, Sailing and Fashion Industries.

Business relationsh...

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Bio

Vertygo Team: http://www.vertygoteam.com

Strategic advice and innovative thinking in marketing strategy, communications, digital & interactive media, e-business, Virtual Reality, Brand building. Focusing on the high and mid-high segments, US and European markets. Technology, Luxury, Automotive, Sailing and Fashion Industries.

Business relationships: Solaris Yachts, Ferrari, Ford Models Europe, Belfe Sportswear, Neiman Marcus, Dallas, Texas, Angels Costumiers UK, Broadsystem UK, AKQA London, Attik San Francisco, Wilson Sonsini Goodrich & Rosati, Palo Alto, California, Scholz & Volkmer, Wiesbaden, Germany.

Meetings with Erik Stannow, Apple Inc, VP of Marketing for Europe, with Lisa Cleff, VP of Business Development, Attik San Francisco, with the executives of Ferrari, Department of Communications, with Rinaldo Puntin, CEO of Solaris Yachts, with Guy Wieynk, Director of AKQA London, with the executives of Zentropy Partners, London, Digital Media company of McCann Erickson.

Apple, Google and Ferrari are among the most successful companies in the world, each one of them adopted a unique and unconventional Marketing Strategy.

Analysis links:
Apple Marketing Strategy
Google Marketing Strategy
Ferrari Marketing Strategy

Previous assignments: Head of International Operations, Wavenet.
Multimedia Producer & Art Director, Salt Interactive Ltd, London, UK.

In previous years Greg has worked with Deutsche Grammophon, Germany, the world leading classical music record company, on a Research & Development project with Mr. Klaus Hiemann, Head of Sound Operations of DG and Sound Engineer of Arturo Benedetti Michelangeli, Claudio Abbado, Leonard Bernstein.

At 25 Greg invented a new technology for Sound Recording which is not using microphones. It is an artificial human auditory apparatus having an artificial eardrum, composite materials malleus, incus and stapes, a bio-electro- mechanical cochlea and an electronic processor.
Deutsche Grammophon got to know of the research through Stan Cornyn, CEO of Warner New Media.

Authored a patent for a high efficiency electro-acoustic transducer.
The invention sparked the interest of JBL, Bose, Bang & Olufsen and Yamaha.

Greg Profile on LinkedIn: http://www.linkedin.com/in/gregpalusa

I love Tuscany: Tuscany

Personal slogan or motto

"Your mind is like a parachute: it works better when it's open" ---------------------------------------------- "Imagination is more important than Knowledge" -- Albert Einstein ---------------------------------------------- "We live in a world in which there is an excess of information and a lack of reflection" -- G.O. Longo

Areas of expertise

Innovative thinking, marketing strategy, communications, digital & interactive media, e-business, Virtual Reality, streaming video, Cross Media, Brand building & re-positioning. Focus: high and mid-high segments, US and European markets. Technology, Luxury, Automotive, Sailing and Fashion Industries.

Public Profile

www.fastcompany.com/user/108797

Professional History

Director, Vertygo Team

Private, Internet / New Media / Ecommerce industry

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Big Idea Comment
Big Idea: "The idea that the market is always right is a crazy idea. Laissez-faire is over." | by Fast Company staff | September 29, 2008 7:28 pm
Comment: I partially agree with Mr.Sarkozy’s viewpoint. But the problem here is not the market in itself. The main problem of this financial crisis and forthcoming total collapse is that the worst...
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Big Idea Comment
Big Idea: "The much hyped iPhone is so far behind other smartphones with all-important applications, that it will never catch up." | by Fast Company staff | July 11, 2008 6:10 pm
Comment: iPhone: great product, bad marketing. The iPhone is an outstanding product, 5 years ahead in user interface and technology. In March 2003 the Apple share value was $7, in July 2008 it is $180. In...
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Big Idea Comment
Big Idea: The U.S. has fewer people employed in high-tech jobs today than in 2001, because it refuses to issue enough green cards. | by Fast Company staff | July 10, 2008 6:57 pm
Comment: Einstein was German, Werner Von Braun was German, Fermi was Italian, Federico Faggin is Italian. Without brilliant minds from abroad the US would not have gone to the Moon, would not have had the...
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Big Idea Comment
Big Idea: "If Congress protects records about what movies you rent and TV channels you watch, it should equally protect records about what | by Fast Company staff | July 09, 2008 6:27 pm
Comment: I totally agree. However it is a rather naive assessment. Privacy does not exist. Just you need to check the Echelon system of the National Security Agency. The NSA with Echelon - which is illegal...
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Greg's Recommendations?

Blog Post  |  2 recommendations
Top 10 indicators your company is a FastCompany.. | by Doug Stremel
I thought this site could use a little comedy so I took a stab at what I thought were leading indicators of a FastCompany. Please feel free to Post your list or individual indicator. Drum roll...
Tags: Innovation, Technology, Work/Life, FastCompany
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