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Member Since 3/17/08

Svetlana Toun

Senior Vice President / Executive Vice President
PerfSpot
United States

Profile Tags

Bio

Summary:

Responsible for platform synergy on a corporate wide basis within domestic and international markets with emphasis toward contacts within agency media environments. Function as liaison with Sales Director to enhance relationships in global markets. Responsible for Advertising Agency and Direct Client awareness and market development. Train and develop staff to be more effective executives and sales professiona...

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Bio

Summary:

Responsible for platform synergy on a corporate wide basis within domestic and international markets with emphasis toward contacts within agency media environments. Function as liaison with Sales Director to enhance relationships in global markets. Responsible for Advertising Agency and Direct Client awareness and market development. Train and develop staff to be more effective executives and sales professionals. Manage multiple locations in U.S. and international Media Markets developing strategies for penetrating new Markets. Establishing and maintain significant relationships with senior level executives at advertisers, partners and agencies. Involved in developing and maintaining marketing intelligence and an understanding of market trends, client business needs, and industry reactions to the company''s initiatives.

Specialties:

Daily identify promotional opportunities that enhance brand awareness and increase market share including media planning (buying/selling) and placement. Interface with media creative to develop technology enhancements to facilitate new markets and better serve existing client base.

Interests:

Deeply cognizant of the importance of focusing on building career; concentrate on ensuring a high level of client satisfaction as a driven leader with strong ideas. Real team player who always listens to and considers the ideas presented by others. Believes in setting clear goals and communicating openly and honestly. Possess the talent and drive to deliver results consistently and professionally. Avid reader, multi-linguist, gourmet cook, and artist.

Groups and Associations:

Member of IAB
Member of NIRI
Member BMA - Phoenix Chapter - President
Member BMA - California Chapter

 

Personal slogan or motto

My life philosophies: To laugh often and much; to win the respect of intelligent people, and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty, to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know even one life has breathed easier because you have lived.

Areas of expertise

Responsible and accountable for developing new partnerships with organizations, that corporate has identified to be of strategic importance. Servicing and managing clients from multiple verticals, such as Mortgage, Education, Insurance, Franchise. Identified new opportunities and converting them to profitable business relationships with more than 20 years of successful experience in sales/marketing. Work closely with the rest of the corporate team to define and execute appropriate partner programs, marketing, technical and sales support programs to maximize sales and profitability. Specific responsibilities include: support and train sales with key end-user presentations and responding to RFPs; support sales with customers needing non-standard products; support sales with Large National and International Accounts and Integrators and Media Agencies; report directly to the CEO of the corporation.

Personal Website/Blog URL

http://www.perfspot.com/profile.asp?uid=03CE6655-E18C-4C1C-BFE2-0C1825069411

Public Profile

www.fastcompany.com/user/104947

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