Julia Zamorska

Profile Tags

Educational History

• Oxford University , Master’s degree, 2001.
  
• University College Utrecht, Bachelor’s degree, 2000.
  

Professional History:

• Senior Account Executive, Ruder Finn
• Director of Public Relations, iolo technologies
• Account Executive, Antenna Group

Bio

Multifaceted, strategic, and driven technology public relations professional with considerable experience establishing emerging technology companies in both business-to-business and consumer markets. Currently director of public relations at iolo technologies, I strategically plan and supervise all PR activity and lead the PR department of this highly successful, 10-year-old global company with more than 18 million customers all over the world.

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Bio

Multifaceted, strategic, and driven technology public relations professional with considerable experience establishing emerging technology companies in both business-to-business and consumer markets. Currently director of public relations at iolo technologies, I strategically plan and supervise all PR activity and lead the PR department of this highly successful, 10-year-old global company with more than 18 million customers all over the world.

Prior to iolo, I worked at Ruder Finn, where I managed PR campaigns for clients such as Specific Media, the largest independent online advertising network in the US, an account I led through a host of high profile thought leadership campaigns and significant funding news, winning four prestigious PR awards; as well as Interpolls, a next generation advertising company, for which I single-handedly organized four successful press tours and secured award-winning placements. Previously, I worked at Antenna Group, a boutique public relations agency in San Francisco, managing public relations campaigns for three clients: Jigsaw, MyNewPlace and MyBizHomepage.

Born and raised in Poland, I hold a BA in Social Science (summa cum laude) from University College Utrecht, Netherlands and a Masters degree in social anthropology from University of Oxford, England.

Personal slogan or motto

If dancing was any easier, it would be called football. :)

Areas of expertise

Public relations

Public Profile

www.fastcompany.com/user/102677

Professional History

Senior Account Executive, Ruder Finn

Private, 501-1000 employees, Marketing / PR / Advertising industry

• Lead all public relations work for three emerging technology clients - Specific Media, the largest independent online advertising network; Interpolls, a rich media technology company; and New Age Electronics, a consumer electronics supply chain company - achieving multiple award recognitions for the successful campaigns (listed under awards).
• As team leader, manage three mid-size teams on a variety of projects, incl. media tours and trade shows. Regularly develop and edit all written materials, such as messaging platforms, media training docks, press releases and bylines.
• As primary client contact, maintain daily contact with C-level client representatives and provide counsel.
• Recognized as one of Ruder Finn’s top business-to-business media relations experts. Sustain close relationships with several top business, consumer and trade media contacts and industry analysts, on average securing three articles weekly.
• Participate in all stages of new business efforts.

Director of Public Relations, iolo technologies

Private, 51-100 employees, Technology / Computers industry

• Strategically plan and supervise all public relations programs of the 10-year-old, 60+ employees consumer software company.
• Monitor PR campaign materials and results to determine their effectiveness and impact on public reach. Supervise the company’s reviews and customer testimonials programs. Organize media campaigns, press tours and tradeshow participation.
• Supervise the production of all PR materials, incl. press releases and press kits. Liaise with product management, customer care, copywriters and other marketing areas to produce new materials as needed. Provide pertinent information to internal teams to enhance the perception of the company and its products across a variety of marketing materials.
• Manage and mentor the company’s PR team, reporting directly to the VP of marketing. Represent the company at industry trade events and conferences as needed.

Account Executive, Antenna Group

Private, 21-50 employees

• Led agency’s landmark client account (Jigsaw Data Corp., a business contact marketplace), as well as two other mid-size consumer and business-to-business clients (MyNewPlace, an apartment search site; and MyBizHomepage, a financial dashboard for small businesses).
• Responsible for planning and coordinating public relations campaigns, including company launch, new product, new hire and funding. Communicated daily with clients and managed small teams.
• Consistently secured briefings and coverage for clients in top national, local and trade press, as well as blogs.
• Recognized as top biller for consecutive months.
• Unprecedented advancement in the agency: previously an account associate (Jun 2006 – Sept 2006) and an account coordinator (Jan 2006 – May 2006).

Educational History

Oxford University , United Kingdom
Master’s degree, 2001.
Areas of study: Social Anthropology

University College Utrecht, Netherlands
Bachelor’s degree, 2000.
Areas of study: Social science

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