Educated in law, I gradually built up an
excellent sense of Business. I have to admit that I am now attracted
more by the business side of transactions than the legal side only.
Recent conversations with several lawyers and my job experiences helped
me discover new opportunities. Being a lawyer is foremost being a story
teller towards an audience, with a convincing message.
Through my education then , I came to understand the importance of
words, of their meaning, their link with emotions. Words, Intonation of
voice, Physical presence are just among the few tools used by lawyers:
the right dose of all these components makes the alchemy bring about
the most amazing impact on people.
Personally, I chose my stories to go beyond courts and cases, and help
individuals and companies tailor their stories, to their audience.
That is what Vanguard * Creative Communication is all about.
www.fastcompany.com/user/100472
How can independent retailers best survive and thrive against big box competitors in the long term?
Question suggested by Ron Bourne
