Last week, Aleksandr Orlov gave his first ever public interview to The Sun. It was a brilliant "get" for Britain's most-read daily, and a fantastic piece of coverage for Orlov.
If this sounds like a mildly interesting but trivial ...READ»
Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»
There is a perception that Asia lags North America in terms of social media uptake and marketing innovation. Not true. Take for example global mobile
marketing leadership in Korea and Japan, or the strong role played by online in ...READ»
Imagine for a moment that you're standing on an overpass high above a busy L.A. freeway like the 405 or the 5. It doesn't really matter which. Pick one.
In a span of a few minutes literally thousands of cars will speed buy. Some will ...READ»
The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what ...READ»
Social media is so hot right now. At least I think it still is. As I pointed out yesterday, in my blog post, "Cultural Latency," things that get suddenly popular have a tendency to become less interesting just as ...READ»
After laying off 30% of its U.S. work force and gutting its overseas operations, MySpace's leadership promised radical change, and it seems that change is finally here. In an effort to reverse declining viewership, boost advertising ...READ»
There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and ...READ»
Language is in a state of constant flux, evolving at the edges, occasionally ruptured by dramatic and rapid changes in culture. It contains fossils and fractures that hint at what has been or will be important.
The word ...READ»
About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»
It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»
The old branding model is past its "sell by" date. It is a product-centered model that comes from packaged goods in the '70s and '80s; offer differentiated benefits that a particular consumer segment is thought to care ...READ»
A reality check from Tina Turner for brand managers: most customer/brand relationships are marriages of convenience not finding a soul-mate. There are plenty of annulments, divorces, and lots of sleeping around.
Keep a brand ...READ»
China's mandate that all PCs sold in that country must be shipped with state-approved filtering software has met more opposition, but this time it's not from human rights groups or American PC-makers. A California-based software ...READ»
