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Five Keys Needed To Successfully Market A Holiday

Many stores are marketing Cinco de Mayo specials, hoping it will become the next St. Patrick’s Day. But Ken Muench--director of strategic planning at Draftfcb, who has worked with Tecate and Taco Bell (and grew up in Mexico City)--says the gimmick is missing some necessary ingredients.

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High-Tech Cameras Fight Back In A Smartphone World

Blame the iPhone. It was the first in a wave of smartphones with cameras that pack the pixels and precision of the real thing. In 2012, camera-equipped phones outsold cameras by a six-to-one ratio. Now the old guard is fighting back with these souped-up models.

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