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WORK/LIFE   |  Comment

NBC's "Smash" Could Learn A Few Lessons From "Glee"'s Musical Missteps

Fox's "Glee" is slumping in its third season--but does that mean people are losing interest in TV musicals? NBC's new Broadway-focused drama, "Smash" is about to find out. Three industry pros share tips on how "Smash" can avoid "Glee"'s missteps and become, well, a smash.READ»

WORK/LIFE   |  Comment

Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers.READ»

WORK/LIFE   |  Comment

Chevy, Pepsi, and Doritos Turn Fan-Made Super Bowl Ads Into Brand Buzz

Chevy is the latest to ditch Madison Avenue and ask fans to create its Super Bowl ad. Past examples show the move isn't just cost effective--it builds brands' buzz (we have stats!) and helps young careers.READ»

Beatbully's Modern Anti-Cyberbullying Campaign Uses Avatars As Demonstrators

An army of protestors will descend upon UN headquarters in New York on February 2 in an effort to end bullying worldwide. Here's the catch: The protesters are online cartoons.READ»

DESIGN   |  Comment

The "Truth" Campaign Creators' MenthLab Combines Design And Community To Steer Youth From Menthol Cigarettes

A Detroit program is designing new ways to keep kids from lighting up.READ»

WORK/LIFE   |  Comment

Conference Calendar: February 2012

Our look at events this month.READ»

INNOVATION   |  Comment

MakerBot's 3-D Printers Let Consumers Dream Up Prototypes Of Pretty Much Anything. But Do We Need More Plastic?

Bre Pettis's MakerBot has attracted millions in financing and is selling its 3-D printers as fast as it can. So how big can his business get? (And why does the world need more crap made out of plastic?)READ»

TECHNOLOGY   |  Comment

As Smartphones Get Smarter, You May Get Healthier: How mHealth Can Bring Cheaper Health Care To All

Smartphones and tablets are transforming the future of health care. Can we really trust them to save lives?READ»

INNOVATION   |  Comment

How Spindrift Makes Natural Sodas Without High Fructose Corn Syrup (It's Harder Than You Think)

Sugary drinks are a real problem, but alternatives are hard to make.READ»

DESIGN   |  Comment

Reconsideration Of The Month: Versace's H&M Collaboration

On January 19, Versace will launch an exclusive pre-spring collection for fast-fashion brand H&M--much to the chagrin of 2008’s Donatella Versace.READ»

LEADERSHIP   |  Comment

Leaders At Alibaba, Youku, And Baidu Are Slowly Shaking Up China's Corporate Culture

Three top Chinese tech companies--Alibaba, Baidu, and YouKu--are remaking the country's moribund, hierarchical corporate culture with an injection of new ideas from the West.READ»

LEADERSHIP   |  Comment

Cadillac Turns To A 28-Year-Old To Reinvent The "Standard Of The World"

To break from its past, Caddy turned to someone who is different in every way.READ»

LEADERSHIP   |  Comment

Generation Flux: Bob Greenberg

We spotlight Bob Greenberg, CEO and founder of R/GA. After founding his firm to create visual effects for movies like "Alien" and "Zelig," he now delivers cutting-edge digital programs for Nike, Nokia, HP, and more.READ»

LEADERSHIP   |  Comment

Generation Flux: Raina Kumra

Raina Kumra is a former documentary filmmaker, digital strategy guru at Wieden+Kennedy, and founder of Light Up Malawi, but is now a federal contractor--the Codirector of Innovation at the federal agency, the Broadcasting Board of Governors.READ»

The Four-Year Career

Lessons from the new world of quicksilver work, where "career planning" is an oxymoron.READ»

LEADERSHIP   |  Comment

Generation Flux: Beth Comstock

A conversation with Beth Comstock, GE's chief marketing officer. She is responsible for Ecomagination and Healthymagination, GE efforts that account for billions of dollars in sales.READ»

DESIGN   |  Comment

Industrial Designer Christopher Stuart Turns Plasti Dip And Cable Ties Into Creative DIY Projects

Industrial designer Christopher Stuart on his essential DIY tools.READ»

LEADERSHIP   |  Comment

Generation Flux: DJ Patil

Our profile of DJ Patil, Data Scientist at Greylock Partners. His career includes being a researcher at Los Alamos, a Defense Department fellow, a virtual librarian for Iraq, a web-security architect for eBay, and head of a data team at LinkedIn, where his team created "People You May Know."READ»

INNOVATION   |  Comment

At Moonbot's Louisiana Studio, Hollywood Vets Dream Up Magical, Interactive Stories

With Moonbot Studios, a children's animation star remakes the cinematic experience. And that's just his first trick.READ»

MANAGEMENT   |  Comment

How Tweeting Can Get You Fired

As the Department of Defense revisits its social-media policy (it simply calls for the secure use of sharing technologies), it has plenty of other industries' mistweets to learn from.READ»