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Is Your Company About To Be Knocked From Its Perch?

In today's competitive environment, staying the course is the kiss of death. Nest disrupted thermostats; what will you choose to do in your industry?READ»

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising. READ»

The Wikipedia Way Of Motivating Your Employees

The next time you visit Wikipedia, take a moment to soak in the enormity of the project--and reflect on the fact that it was created by unpaid volunteers motivated by nothing other than their own passion and sense of purpose. Here's how you can inspire the same zeal in your team. READ»

Organize Your iPhone Or Android Home Screen For Smarter Daily Use

If you think you’re tapping, swiping, and sighing over your phone more than you need to, you’re probably right.READ»

The Most Influential Business Book Of The Last 30 Years

In the 30 years since In Search of Excellence was published, critics have found flaws in its methodology, its content, and even its writing style. But the case can be made that it is the most influential management book not only in these last three decades, but perhaps ever.READ»

Buyer Beware: 3 B2B Public Relations Don'ts

PR is often, to its misfortune, confused with advertising. Yet, the two are as different as say the proverbial country mouse is from its city relative. Public relations, at least in the B2B world, is all about credibility, education, thought leadership. And, yes, it’s about self-promotion, but done in a way that bolsters credibility.READ»

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Fast Talk: How FoundersCard Brings Exclusivity To The Startup Set

Meet Eric Kuhn, who has one of the few startups in America that isn't rushing to gain millions of users.READ»

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NBC's "Smash" Could Learn A Few Lessons From "Glee"'s Musical Missteps

Fox's "Glee" is slumping in its third season--but does that mean people are losing interest in TV musicals? NBC's new Broadway-focused drama, "Smash" is about to find out. Three industry pros share tips on how "Smash" can avoid "Glee"'s missteps and become, well, a smash.READ»

5 Early Birds Share Everyday Productivity Strategies

We can't all be morning people, but we can crib from the caffeine-stained playbooks of successful early risers. Here's how.READ»

Planned Parenthood's Unplanned Branding Bonanza

Susan G. Komen for the Cure's (now-reversed) decision to pull financial support of Planned Parenthood in the end will help Planned Parenthood even more than it damages the Komen brand. READ»

How Susan G. Komen For The Cure Torpedoed Its Brand

Susan B. Komen For The Cure's decision to pull funding from Planned Parenthood, and its reaction to the backlash that followed, were a public relations disaster and a classic example of what not to do. READ»

The Danger Of Saying "Lighten Up! It's Only..."

If we are asking audiences for their time and expecting to engage with them, we need to respect that time and take our communication with them seriously. The moment dismissive attitudes start to creep into our work, we might make the switch from making sincere mistakes to insincere ones. READ»

Marketing Lessons From An Accidental Con Man

All business advantage is founded on some anomaly--a unique set of experiences that makes you better than anyone else at a particular skill, a new business model, a pool of talent others overlooked, a patent that sets you apart. But it’s not enough to describe the difference--you need "Reason Why Marketing."READ»

Votizen Brings The Empowerment Of The Internet To Elections

David Binetti's new venture is a Silicon Valley tech startup called Votizen, an online social network where voters can campaign for a candidate or a cause. With the 2012 campaign heating up, we spoke with Binetti about the disruptive impact of technology on the political landscape and the challenges of innovating in the federal government.READ»