When Beth Comstock, CMO of GE, started her career, she didn't even think about innovation. Now, she sees it as a calling--something that will always be part of her life and career, no matter where it takes her.
Spanning easy-to-miss Easter eggs on Netflix to banana stands on every street corner, the slow burning, appropriately weird marketing effort for Arrested Development made both hardcore fans and those who missed the show the first time itch for May 26.
Crisis Text Line, the hotline for a text-dependent generation, is reaching troubled teens in new ways and using the data it collects to be more effective in times of trouble. Here are some surprising findings.