What's wrong with the 500-year-old way in which all companies keep their books? Just about everything, says Baruch Lev, who has proposed a new method for determining the value of the intangible assets that are at the heart of the new economy.
The best way for a company to create a prosperous future is to make sure all of its employees understand the company's past. That's why many veteran execs at Nike spend time telling corporate campfire stories.
What happens when the defining industry of the old economy meets the defining medium of the new economy? Meet the in-the-trenches change agents who are working to reinvent Ford, Toyota, and Volkswagen.
Rolf Smith has spent a career thinking about how people think. Now, he is helping people at some of the world's most powerful organizations to generate big ideas -- and to rethink their whole approach to creativity.