With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."
Ireland's "Pope of Customer Service" dominates his market -- and continues to beat bigger rivals -- with a leadership philosophy that is at once folksy and radical. Behind all his success is one big question: How do we convince our customers to come back?
Who would have guessed that the most buzz-generating story of our September issue would be about Lego? We pause from our reflections on September 11 to listen to what some die-hard Lego fans had to say about the company's recent products ... and problems.
The FBI is turning to a small Boston software firm for help in transforming surveillance video into high-resolution images -- and then using the pictures to help track terrorists. Call it the ultimate killer app.