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Innovation

Fresh Start 2002: On the Road Again

After suffering through the worst years in its history, Yellow Freight System hired Bill Zollars to drive an old-economy company in a new direction. Now, almost six years later, Yellow is faster and more reliable and caters to customers like never before.

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Curb Your Enthusiasm

Harley-Davidson customers love their bikes -- to the point where they scare off potential customers. Here's how Harley is expanding its audience without alienating its hard-core fans.

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Game Theory

The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?

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Talkin' About a TiVolution

Self-proclaimed "TiVotees" are the first to tell you that, at the very least, TiVo will permanently alter the way you watch television. At most, it will forever change TV. What will TiVo do for you?

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