After suffering through the worst years in its history, Yellow Freight System hired Bill Zollars to drive an old-economy company in a new direction. Now, almost six years later, Yellow is faster and more reliable and caters to customers like never before.
The banner ad is dead. Long live the advergame! America's addiction to video and computer games is leading the way to a new advertising medium with astounding click-through rates, play times, and peer-to-peer potential. What's your high score?
How does a giant pharmaceutical company reckon with genomics technology? By making a fresh start in how it recruits its scientists, manages projects, and uses computers. Here's how the Roche Group is reinventing how it invents.
Before September 11, Bonnie Reitz was a central figure in the transformation that saved Continental Airlines. Now, in the aftermath of terror, she gets to do it all over again: "This is our time to lead. How we respond can set us apart."