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Ethonomics

Of Hammers, Wrenches and Screwdrivers

We are often asked, and frequently see the question come up in various discussion groups, Which is the best tool for closing more sales and connecting with the right people online? Is it blogging, interacting with millions of bloggers sharing their business knowledge, industry commentary, and occasional pictures of their cat? Or one of the many business networks, such as openBC or Ecademy, which offer group interaction and private messaging as well as searchable profiles? Or LinkedIn, the trusted referral system that has attracted some five million professionals?

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Editor's Letter

By the time you read this, the flames may have died down--or they may be raging further out of control. As I write, the passions fanned by the publication of cartoons of the Prophet Muhammad have ignited fires in many parts of the globe, a frightening reflection of the chasm of misunderstanding between the West and the Muslim world.

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The Mintz Dynasty

Dan Mintz landed in Beijing without a college degree, a job, or a word of Mandarin. Now he heads up the hottest advertising shop in the country. How one man cracked the Chinese market (by really, really trying).

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Crack This Code

G. Clotaire Rapaille has guided Chrysler, Procter Gamble, Boeing, and other enraptured clients through the "collective unconscious" of dozens of cultures. Now he's taking on India. Is he a sage--or a charlatan?

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The Storm After the Storm

The Storm After the Storm

Tulane University President Scott Cowen was at the tail end of a respected career when Katrina hit. The hurricane almost destroyed his institution--and gave him the chance to reinvent it.

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