This weekend I had the opportunity to peek into the Green Festival here in San Francisco. Years ago this public tradeshow was primarily full of folks wearing tie-die. Today the crowd is as mainstream as a crowd can look in hippy-dippy San Francisco. I saw guys in suits and soccer moms with their kids in tow--all there to learn a little bit more about the burgeoning green marketplace.
That's what Serious Materials recently managed to raise for its EcoRock line of drywall set to come out next year. The reason investors are so excited about something seemingly so banal: Serious claims its drywall takes 90 percent less energy to produce than standard drywall, resulting in 98 percent less greenhouse gas emissions. When talking about an industry that creates 25 million tons of greenhouse gases each year, those numbers are significant enough to attract some attention.
With everyone buzzing about green issues these days, MSN launched a green channel for its network of sites this week. The channel serves as an aggregator for all of MSN and MSNBC's environmental news with additional content from outside sources like Environmental International, TreeHugger.com and The Daily Green.
Mark Seidenfeld was just another American cashing in on the post-Soviet boom. Then one bad deal in Kazakhstan sent his life into a spiral of extortion, siberian prison, and frontier justice. A cautionary tale.