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Ethonomics

50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in.

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Sustaining an Advantage

Design has the ability to connect the emotional underpinning of sustainability issues to any business or product and create 'Unique Selling Propositions' that elevate the promise of brands and companies.

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Sustainability: When Furniture Attacks

I was a little alarmed by an article I found in the San Francisco Chronicle this week about the myriad of toxic chemicals that are used in all types of furniture. These are the beds we sleep in each night, the tables where we eat our meals, and the couches we curl up on to watch T.V. While I'm not surprised that certain household products, like floor cleaners and paint, contain hazardous substances, it's not something I ever really considered when it comes to furniture.

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Sustainability: Sainsbury's Serious About Saving Energy… And Engaging its Shoppers

It's been a fashion statement for a few seasons now. Being Green is In. If you're a corporate entity trying to be socially responsible, there's no hotter way than endeavoring to save the earth. Ever heard the expression if you're going to get wet you might as well go swimming? This weekend, Britain's 3rd largest supermarket chain will make a splashy show of corporate social responsibility by giving away 1 million green friendly light bulbs to its customers, in exchange for an energy saving pledge to help the environment.

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Sustainability: Toxic iPhones Face Lawsuit

The new iPhone may have won over the tech world, but for environmentalists and consumer advocates it leaves much to be desired. A report by Greenpeace released yesterday found Apple's latest gadget houses multiple kinds of toxic chemicals in parts ranging from the antenna to the headphone cables.

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Sustainability: Greening the Greens

What the U.S. Green Building Council's LEED ratings did for sustainable building design, a consortium of organizations is now trying to accomplish for landscapes and other outdoor spaces. The Sustainable Sites Initiative was unveiled last week at the American Society of Landscape Architects Expo as a joint project by that organization, the University of Texas at Austin's Lady Bird Johnson Wildflower Center, and the United States Botanic Garden.

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The New Guy

The way you manage the first weeks with a new employee can boost someone's entire career. And if you're the new guy, there's no better time to make new relationships and start your career off in the right direction.

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Sustainability: The Green Age of Advertising

While reading through The New York Times on Monday, I came across a giant blue ad proclaiming "It took 125 years to use the first trillion barrels of oil. We'll use the next trillion in 30." More blue boxes showed up on subsequent pages with equally dire facts. There was no indication of who placed the ads until finally a few pages later there appeared a full two-page spread for Chevron's new "Power of Human Energy" campaign.

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