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Ethonomics

Who's Helping Big Oil Focus on Sustainability?

Role: Vivienne Cox is Executive Vice President for Gas, Power & Renewables, and BP Shipping. She is also accountable for all of the gas marketing activities of the BP Group.

Education: Bachelors degree and Masters in Chemistry from Oxford University; MBA at INSEAD, Fontainebleau, France.

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Can Big Oil Become Big Green Energy?

Yes, Benjamin, the future of disposable materials is biodynamic -- or "cradle to cradle" as architect Bill McDonough calls it: "Waste is a flaw of design." Dow and DuPont are already inventing corn- and potato-based plastics, which you can use for drinking, eating, and carrying groceries. Possible Big Green Energy candidate: Switching ExxonMobil's or Shell's vast chemical refinery network to sustainable production.

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CEO Lee Scott Speaks About Wal-Mart's New Strategies

Yesterday Wal-Mart's CEO Lee Scott presented a speech to over 7,000 store managers. Surprisingly, the focus of his speech was Wal-Mart's devotion to sustainability. Scott cited the store's selling over 145 million compact fluorescent lightbulbs, and stressed the company's mission of continuing its pursuits toward energy efficiency. He also announced that the retail giant would work with suppliers to make its more power-hungry products 25 percent more energy-efficient over the next three years.

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Postcards from the Year 2030

Like our ancestors a century ago, who were debating massive transitions - - from horse to horseless, from blocks of ice to Fridgidaires, from carrier pigeons to telephones - - we too are faced with similar monumental choices today. Imagine our children grown to adults, sending us postcards from the year 2030. What world will their images and words convey?

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