Ethonomics

Instead of just selling us more useless things, these advertisers and marketers are helping to package and make popular the idea of doing good and responsible business.

Instead, it uses the power of your own positive thinking to create a placebo effect--which works even if you know it’s happening.

This amazing device can unspool three miles of hose from a helicopter in a matter of minutes, to easily get water to places far away from any source.

Contrasting the amount of people eaten by sharks annually with the number of sharks killed by humans in a single day puts the deadly ocean predator’s plight in a different context. It’s more sharks than you can possibly prepare yourself for.

A new wave of apps and devices make it possible to check most of your vitals with just what you carry around in your pocket all day.

From growing Vegas to chopping down the Amazon, these Google photos of the last three decades of the Earth from space let you see both human ingenuity and our destructive power.

Cooper-Union has provided free tuition to its students, until now. In response, a fake version of the school’s website shows just what they’re willing to do to make some cash.

The Ocean Conservancy picked up 11 million pieces of trash from our coasts in the last year. What are we the worst at throwing out properly? Take a look.

We’re at the cusp of a revolution in personal health, fueled by personal monitoring and better analytics. In the future, will health care be as simple as taking your car for a tune-up?

Munchies aside, new science indicates that getting high might have shockingly beneficial effects to your health and weight.