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Ethonomics

Surf And Destroy (Old Business Models)

What do a countertop company and a surfboard company have in common? Both are run by Ken Trinder, whose novel anti-microbial countertop may soon be seen in hospitals.READ MORE

Dr. Leslie Saxon's Quest: iTunes For The Quantified Self

Feeling under the weather? In the future, you'll take out your smartphone--not to call your doctor, but to check your own vitals.READ MORE

"Ghost Recon" Comes To Facebook--Will It Zap Zynga?

Ubisoft's "Ghost Recon Commander," a Facebook version of the megapopular gaming franchise, is one of the most ambitious games ever created for Facebook. Will other game firms follow in its heavily armed footsteps?READ MORE