"Last year was Airstream's 75th anniversary, and the company approached us about donating a trailer to the collection. The trailer had been on our wish list for a long time. Airstream wanted to send us a new one, but we wanted the original 1963 Bambi, so they snatched one from one of their executives."
How do you design a coordinated, focused design strategy for a sprawling, $97 billion behemoth comprised of scores of business units that are used to operating independently? If you're Sam Lucente, who leads Hewlett-Packard's design practice, you leverage some of what you learned at your previous two gigs, even as you ignore the conventional wisdom on "managing design."
The news that the XO Laptop developed by the One Laptop Per Child foundation is launching a buy-one-get-one sale to encourage first world consumers to help fund laptops for children in developing countries has spawned an eager chorus of nay-sayers quick to label the project a failure.