“C’mon. How hard is it, really, to ask a few questions to someone when the camera is rolling?”
Asking questions is easy.
Asking the right questions is the hard part
Your audience is begging to hear something special from your interview. Ask the wrong questions and you will not only disappoint an audience but your message has a good chance of being tuned out.
You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a loyal Pepsi family.
Today Pepsi is embarking on a complete overhaul of the brand which includes the redesign of many of the brands' packaging graphics, as well as a redesign of the Pepsi globe logo. (You can read more and see the logo at AdAge.com).
It is imperative that you have a process for pursuing an agent. The last thing you want to do is go into this blindly. Jeff Kleinman at Folio Lit, had a brilliant idea that he shared with our writers on a call last year. He recommended that writers make three lists of agents, an A List, a B List, and a C List (each with 10 agents). Your A List is agents who you would love to represent your work. Your B List is agents you would like to represent your work. Your C List is your last resort list. Read more
I received an email recently that claims Wal-Mart senior management has been calling mandatory meetings for the company's employees in which the employees are told they "cannot" vote for the Obama-Biden ticket "or any other employee-friendly, union-friendly candidates for political office". It's not an urban legend, according to the sources I checked.
This makes me so angry I just boil. When it comes to the Constitution, I am a rabid supporter.
New Yorkers took back the streets on Saturday -- again. Park(ing) Day Redux sprung up in Chelsea on October 18th, a reprise of the global one-day event in which artists, activists and community members design installations and transform parking spaces into public spaces.
I just realized that my blog posts tend to be questions rather than sharing some sort of insight and this one is no different.
As I read articles about people like Marcel Wanders and think about classic control freaks like Jobs, I have a ton of respect for them. I can't help but have the utmost respect for what they've created but I'm dying to know - what's the sacrifice?
With energy costs, pollution concerns, and traffic woes mounting, you better hope so. Hence the 400 new public transit projects that have been proposed in large and small regions from Massachusetts to Hawaii.
