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Le Meridien’s Strategy to Remake the Hotel

 | by Danielle Sacks

Le Meridien reinvents the art of the hotel experience. ...


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April 16, 2008 9:30 am

Q: Is branding overrated?

 | suggested by Fast Company staff

A: Great question. I am going to look at it with two hats on. First hat: someone sells branding to clients From this perspective I always tell... | posted by michael Johnston

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FC Now Staff Blog »More Staff Blogs

May 5, 2008 10:48 am | 0 recommendations

Hanging out in Ansel Adams’ tub

 | posted by Robert Scoble

Today we were at Ansel Adams’ house and this is me getting a seat in the sink...

FC Design Expert »FC Design Expert

April 24, 2008 12:22 pm | 1 recommendation

Are You a Consultant or a Vendor?

 | posted by David-Henry Oliver

Put another way, do you give your clients what they ask for, or, do you offer your best judgment even when it’s not what they want to...

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Primer: The Big-Bang Machine

 | by Theunis Bates

Unlocking the secrets of the universe doesn't come cheap. The European Organization for Nuclear Research (CERN) has spent at least 10 years and...


Fast Talk »More Fast Talk

April 16, 2008 9:30 am

Q: Is branding overrated?

 | suggested by Fast Company staff

A: Brand = lifestyle association. 1. take a $30 pair of jeans and compare it with a $100+ pair of jeans. Remove all labels. Is there a real... | posted by Ian Leong

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