Radio-and-TV personality Adam Carolla stumbled into podcasting and immediately became its No. 1 star. Now he's launching his own broadcasting network. Inside the messy birth of a new medium.READ»
Can you imagine your parents scheduling doctors appointments and managing medications on an iPhone or Blackberry? It’s not a far-off reality. Smartphones empower Boomers to better manage health situations and...READ»
Ever wonder how STD rates change over time in the US? Well, Google has you covered. The search giant recently developed the public data explorer in its experimental labs. The public data experiment aggregates and...READ»
Since my first research project as a member of the X Games team at ESPN, I have found research to be an outstanding way to learn about and stay a step ahead of your audiences. To compete today, we must understand our customers and new customer targets as though they are our friends (check out Seth Godin’s...READ»
Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question is not just how brands can survive, but more importantly, how can brands thrive?READ»
Holiday shopping isn’t what it used to be. Long lines, early bird sales and throwing elbows are still involved, but thanks to social media, consumers can get a lot of the legwork done before ever reaching a store. Since the advent ...READ»
In the digital music arena, it often seems like there is iTunes, and then there is everybody else. (A spoof of an iTunes ad pictured left.) While Apple cornered the market early by dropping the iPod on the world and then shrewdly ...READ»
Is it premature to toll the bells for the death of the digital divide? I've been speaking to corporations and nonprofits for several years now, citing various statistics such as those found at eMarketer, which is a great source for ...READ»
Super-strong artificial muscles and telephony iPods? The future looks brighter--especially if you listen to President Obama's plans, as he laid them out for Jay Leno on Thursday. And with Gmail's new "Undo" feature, even ...READ»
At a time when advertisers are wondering if the bloom is off the rose for web display advertising, some data points have come in that establish the contrary:
1) Web penetration continues to grow. While double digit growth is ...READ»
I grew up in a viral era.
I was born the same year the advertising
jingle “I’d like to buy the world a Coke and keep it company” was reworked into
a top ten pop song. Years later, my room was decorated with posters of ...READ»
The Web reinvents many of the basics of business life: where you get your news, how you search for information, what it takes to communicate. Here's our crash course in how to Web-ify yourself.READ»
When Mark Zuckerberg showed up in Palo Alto three years ago, he had no car, no house, and no job. Today, he's at the helm of a smokin'-hot social-networking site, Facebook, and turning down billion-dollar offers. Can this kid be for real?READ»
