Topic: comScore Inc.

ComScore's New Study Finds Dope on "Movie Junkies"

Research group comScore released its study on "movie junkies" yesterday that surveyed the behavior of 500,000 moviegoers who bought tickets online in September 2009.READ»

ComScore: Online Ads Boost Brands Just as Effectively as TV Campaigns

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ»

Customer Altruism: A Complaint Really Is A Gift

It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior. People usually don't like being ...READ»

It Feels Like Acquisition Season

Every media company is trying to find a way to one up the other on the Web 2.0 front. Yahoo got playlist community Webjay, photo sharing community Flickr, and social bookmarks site Del.icio.us. Rupert Murdoch got social networking ...READ»

Facebook by the Numbers

Active Users in Millions (Registered users who have visited the site in a given month) Zuckerberg's creation … consists of 47,000 college, high school, employee, and regional networks. … handles 600 million ...READ»

Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»

ComScore Sees the Bigger Picture

Tania YukiSenior Product Manager, Video Metrix comScore> New York, New York Tania Yuki, 29, works with comScore clients such as CBS, Google, Microsoft, and NBC to gauge who their online video content is actually ...READ»

• TiVo Brings Web Video to TV
• ESPN Scores With Broadband TV Network
• Google Takes on TV Ads

What's The Fastest Growing Website?

If you had to guess what type of site could grow its visitor base by 349% in 2007, what would it be? Some fashionable social network? Some free Web 2.0 app? I would have guessed ICanHasCheezburger.com, but then, I only know my own ...READ»

So Many Blogs, So Little Understanding of RSS

Comscore Networks published a report today that states 1 in 6 of the total US Population visited blog sites in Q1 2005. Readership is growing (45% in the last year) and more and more people tend to recognize a blog when they see ...READ»

Cyber Monday: The Phantom Boom

How a clever nickname turned a ho-hum shopping day into the holy grail of holiday sales -- and why it's doomed.READ»

Web Video Growth Galloping Ahead

comScore just released November data on online video growth.  November saw a +34% vs. year ago growth with 12.7 Billion online video views for the month. While Google and YouTube still have clear leadership, it has dropped to 40%, ...READ»

Americans Watched a Record-Setting 21.4 Billion Web Videos in July

Ah, summertime. There's no better time of year to shutter oneself indoors and watch videos on the Web--at least that's what the latest numbers released by comScore would suggest. In July, 158 million U.S. Internet users watched a ...READ»

Bing Finds More Market Share in Second Week of Searching

Bing's second-week scores are in, and the bigwigs in Redmond must be smiling. Numbers released from ComScore today show that Bing gained nearly another full percentage point of market share in its second full week on the Web, ...READ»

Living for Social Networks, Literally

More and more elderly people are joining social networks, according to The New York Times, and it may be saving them from death by boredom. Among senior citizens who ventured online in 2008, the number that visited social ...READ»

Everything in My Place?

As we watch developments across the web we try and look ahead as to where and when the functions and features will converge. Features such as video, micro blogging, networking, blogging, feeds, search etc. etc. ...READ»

Davos: Out too late

I was told prior to coming that the real action, and the real value of Davos happens at night. During the day they have workshops, lectures, conferences (mostly outstanding), but the nighttime is what its about. I had that experience ...READ»

The Future of Newspapers

In this age of user-generated content and citizen journalism, it might seem like newspapers are becoming yesterday's news. But there's more life in them yet.READ»

In Only One Year, Hulu Becomes Fourth Largest Video Site in U.S.

Brains! That must be the secret to Hulu rocketing up to being the fourth largest video site in the U.S. in February, right? That's what Alec Baldwin told us in this creative Super Bowl ad, which may also have had something to do ...READ»

• The Fast Company 50 - #3 Hulu

Television 2.0: Coming to a (Computer) Screen Near You

YouTube is just the beginning. If new research is to be believed, the Internet could eventually replace TV. Meet the innovators -- including Joost and Revision 3 -- who are reinventing television.READ»

Facebook's Mark Zuckerberg: Hacker. Dropout. CEO.

When Mark Zuckerberg showed up in Palo Alto three years ago, he had no car, no house, and no job. Today, he's at the helm of a smokin'-hot social-networking site, Facebook, and turning down billion-dollar offers. Can this kid be for real?READ»

Will This Advertising Get Me Laid?

Every start-up social media entrepreneur should be looking closely at what people are saying about advertising as a profit strategy.READ»

My 2009 Digital marketing Resolutions

My day job is running a digital advertisng media agency. Like every business today, we recognize that it cannot be "business as usual" in 2009. Thus, some of my resolutions for the year which I thought worth posting in this ...READ»

Bing Bumps Microsoft's Search Share in Its First Week

Microsoft's newly released "decision" engine Bing pushed Microsoft Sites' market share up in its first full week, according to numbers released today by Internet audience gauge comScore. Preliminary numbers have been positive for ...READ»

HP and Amazon Tap Into Crowdsourcing for Ads

HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this ...READ»

No. 1...For Now

Google, which earned the top spot in this year's Fast 50, is like no other company I’ve visited in ten years at Fast Company, and I’ve explored the inner workings of some of the most creative organizations out there--from Dell ...READ»