Topic: comScore Inc.

ComScore's New Study Finds Dope on "Movie Junkies"

Research group comScore released its study on "movie junkies" yesterday that surveyed the behavior of 500,000 moviegoers who bought tickets online in September 2009.READ»

Is Banner Advertising Still Relevant?

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

Customer Altruism: A Complaint Really Is A Gift

It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior. People usually don't like being ...READ»

Cyber Monday: Marketing Myth No More?

It's Cyber Monday--Yay! What's that you say? "Nothing but a marketing myth designed to boost pre-Holiday sales?" And Black Friday is, what, a day when we're genetically predisposed to camping out in a 33-degree wintery mix for a ...READ»

ComScore: Online Ads Boost Brands Just as Effectively as TV Campaigns

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ»

It Feels Like Acquisition Season

Every media company is trying to find a way to one up the other on the Web 2.0 front. Yahoo got playlist community Webjay, photo sharing community Flickr, and social bookmarks site Del.icio.us. Rupert Murdoch got social networking ...READ»

Today in Most Innovative Companies

News of note from our Most Innovative Companies, including Hulu, Facebook, IBM, and Microsoft.READ»

Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»

ComScore Sees the Bigger Picture

Tania YukiSenior Product Manager, Video Metrix comScore> New York, New York Tania Yuki, 29, works with comScore clients such as CBS, Google, Microsoft, and NBC to gauge who their online video content is actually ...READ»

• TiVo Brings Web Video to TV
• ESPN Scores With Broadband TV Network
• Google Takes on TV Ads

What's The Fastest Growing Website?

If you had to guess what type of site could grow its visitor base by 349% in 2007, what would it be? Some fashionable social network? Some free Web 2.0 app? I would have guessed ICanHasCheezburger.com, but then, I only know my own ...READ»

So Many Blogs, So Little Understanding of RSS

Comscore Networks published a report today that states 1 in 6 of the total US Population visited blog sites in Q1 2005. Readership is growing (45% in the last year) and more and more people tend to recognize a blog when they see ...READ»

New E-Commerce Report: Get Happy

Let's talk about happiness. (We'll save sex for another day--again!) When folks are happy they tend to be more confident, right? Or is it the other way around? In any case, plenty of people were both happy and confident enough about ...READ»

• Read more from The Upswing.

Seeking Mobile Magic as Search Engine Use Shrinks

Short of a cataclysmic event (such as discovering a planet with little aliens who deliver your queries via cute bubbles out of their mouths) nothing will loosen Google's stranglehold of the search engine market. However, the firm's ...READ»

As Consumers Steer Clear of Mobile Music Downloads, iTunes Continues to Run the Show

New data released last night by ComScore shows that we might be waiting a while for the much speculated about mobile version of iTunes (or else, it'll pop up in Vietnam). Consumers, it seems, are continuing to manage their media ...READ»

Today in Most Innovative Companies

News of note from our Most Innovative Companies, including Hulu, PG&E, and Huawei.READ»

The Rise of Social Commerce

Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What's clear is that the 3F's (friends, fans, and followers) are not created equal. READ»

Cyber Monday: The Phantom Boom

How a clever nickname turned a ho-hum shopping day into the holy grail of holiday sales -- and why it's doomed.READ»

How Google Instant's New Rules Turn a Sneeze Into Ad Impressions

Analytics guru Dr. Sid Shah discusses how the search giant has quietly and massively changed the online ad game again--in favor of big brands. READ»

Facebook by the Numbers

Active Users in Millions (Registered users who have visited the site in a given month) Zuckerberg's creation … consists of 47,000 college, high school, employee, and regional networks. … handles 600 million searches ...READ»

Study: Teens Who Are Social Online Are Social in Life, But Don't Like Television, Foursquare

A new study by myYearbook.com reveals that teen influencers, defined as the most active users on their site, consume mass quantities of social media while they eschew traditional entertainment like TV.READ»

Web Video Growth Galloping Ahead

comScore just released November data on online video growth.  November saw a +34% vs. year ago growth with 12.7 Billion online video views for the month. While Google and YouTube still have clear leadership, it has dropped to 40%, ...READ»

Americans Watched a Record-Setting 21.4 Billion Web Videos in July

Ah, summertime. There's no better time of year to shutter oneself indoors and watch videos on the Web--at least that's what the latest numbers released by comScore would suggest. In July, 158 million U.S. Internet users watched a ...READ»

Bing Finds More Market Share in Second Week of Searching

Bing's second-week scores are in, and the bigwigs in Redmond must be smiling. Numbers released from ComScore today show that Bing gained nearly another full percentage point of market share in its second full week on the Web, ...READ»

Living for Social Networks, Literally

More and more elderly people are joining social networks, according to The New York Times, and it may be saving them from death by boredom. Among senior citizens who ventured online in 2008, the number that visited social ...READ»

MTV Bumps Vevo as Top Online Music Destination, Igniting a Web Video Flame War

MTV Networks has taken over Vevo as the No. 1 spot for music videos online. What does this mean for labels Universal and Warner Music Group?READ»