Topic: adidas AG

Adidas Goes High Fashion

  Adidas was struggling with its brand just a few years ago. Despite trying mightily to fight the big-name endorsements game with Nike, they always seemed to lag. Do you even remember that Adidas' big-name star was ...READ»

Fast Talk: Adidas's Fake-Out Artist

Ray Tai Assistant General Counsel, Adidas Hong Kong, China Ray Tai, 44, is the intellectual-property enforcer in Asia for Adidas, which as an Olympic sponsor has the exclusive rights to sell Olympic-branded sportswear for ...READ»

Adidas miCoach Pacer Review: Interactive Fitness for Casual Marathoners

For the past three weeks I've been testing out Adidas' miCoach Pacer, the newest entrant in the increasingly crowded field of interactive activity monitors. Personal training gadgets have been around for years, but the category has ...READ»

For World Cup, Adidas Unveils a Bafflingly Light Soccer Shoe

At just 5.8 ounces, these things feel flimsy. But they're not, and that was a feat of high-tech engineering.READ»

Mismatch or By Design?

My diverseimages™ colleagues were “movin’ through Harlem” recently, and observed this young woman motorcycle rider (photos courtesy diverseimages.net) When you look at the photo of her on her bike, every thing looks fine. She ...READ»

World Cup: Adidas' Jabulani Ball Promises Higher Scores, Anguished Goalies

Other manufacturers may produce colorful balls for next month's FIFA World Cup, but there's only one official ball, and for the 11th year, Adidas earned the right to field its version of what a world-class ball should look like.This ...READ»

• Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration

Renegades: Lathan Hodge on 5 Takeaways about "Mass-Personalization"

Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ»

All about sports apparel

There is a tale about a lady having as many shoes as she has clothes, which would indirectly mean that a female's hound for clothes and footwear is unending. With a new shoe on pageant almost every day, the choices one has are vast ...READ»

Goalie Blames Ball, Adidas Blames Goalie, What's the Jabulani Story?

We know the score. Each World Cup brings a new football: smoother; better; faster; stronger, to misquote Daft Punk (they're in Adidas' Cantina ad as well). Jabulani is the sportswear firm's 11th Official World Cup ball and it's come ...READ»

Adidas: We're Beating Nike in the World Cup Brand War

Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from soccer in 2010 ...READ»

Adidas and Star Wars Form an Imperial Shoe Force

Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the ...READ»

Now Adidas Winning the Battle of the Buzz, Says Survey

For the past three days, the World Cup has been on hiatus, as the eight remaining teams limber up for the semi-final stage, which starts today. The buzz, however, continues, with Adidas, according to a survey* by NM Incite, taking the ...READ»

Adidas' miCoach Personal Trainer iPhone App Is a Freeware Nike+ Rival

When Nike teamed with Apple several years ago for a fitness device that measures and records your pace and distance while running, it changed the workout world. Called Nike+, the small sensor could fit in your shoe, and sync ...READ»

Adidas Revolution 30, the Jersey That Took Four Years of R&D

Light and breezy, even in 4XL.READ»

What, No Shoe Phone?

High technology has infiltrated the next generation of footwear. We decide which pairs kick our lives up a notch--and which need a reboot.READ»

Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong

Adidas came up with an ingenious viral marketing campaign tied to its Star Wars collaboration. Too bad it offended the entire nation of Japan.READ»

To select the shoes that fit you correctly

The tweak couple of uggs shoes for your feet should not just look elegant; they should do what shoes are alleged to do safeguard your feet and provide a comfortable experience while you use them. Your feet transport the entirety ...READ»

High-Tech Gear for Olympic Athletes

When it comes to finding that last bit of leverage over the Olympic competition, gear makers strain as hard as the athletes. READ»

• 7 Footwear Innovations for the Olympics
• Olympic Innovations in Athletic Gear
• 7 Super Secret Olympic Shoes from Nike, Adidas, and Puma

Why All the M&A Activity? Count Your Sandwich Shops

Why do you think today's business news is teeming with M&A activity: Adidas buys Reebok. P&G buys Gillette. SBC buys AT&T. Because the old guard is searching for a solution. A solution to what? Let me enlighten you by telling you ...READ»

Choosing the Right One

Owning shoes is something most men loath to argue. Men are also not so conscious about their shoes and most are ecstatic owning only two or three shoes. Generally men hold shoes that are required most. Those men who do extreme work ...READ»

Can Your Shoebox Do That? Onitsuka Tiger's Magical Puzzle

The shoe company's newest ad campaign features a real-live Japanese tansu box. Will anyone notice?READ»

Our Picks for Summer Kicks

Sunscreen? Check. Shades? Check. Now for the really good stuff: our picks for warm-weather kicks. Have yourself a techie summer.READ»

Top 5 Unconventional Brand Campaigns

Biodegradable coffee cup sleeves, hybrid vehicles, consumer-friendly solar panels and many more products are ways in which we are collectively trying to quell human impact on the environment. What about advertising? Direct mail, business-to-business, print space add up to a lot of junk paper. SEA LIFE London Aquarium is doing the opposite of traditional advertising—they’re sea-tagging.READ»

The Power of Story

The current BMW advertising campaign takes an interesting departure from its traditional “ultimate driving machine” message. It is now selling “joy.” Or as one television commercial puts it, what’s important is “not just ...READ»

Fast Forward 2005: <span>18-24</span>

The future is something to get excited about again. Here's our look at the surprising people, ideas, and trends that will change how we work and live in 2005.READ»