Topic: adidas AG

Renegades: Lathan Hodge on 5 Takeaways about "Mass-Personalization"

Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ»

The Facebook Drama "The Social Network" Won't Show You

The Social Network is not the feel-good movie of the year--certainly not for Mark Zuckerberg, or for the dozens of exceptionally talented men and women who created Facebook. They were, and are, brilliant, hardworking and imaginative people who managed to survive the uniquely fraught early moments of an online start-up. It was a swirl alright, but not the way the film would have you think.READ»

Adidas Revolution 30, the Jersey That Took Four Years of R&D

Light and breezy, even in 4XL.READ»

Nike+ GPS App for iPhone Challenges All Fitness App Rivals

Nike+ was one of the first real mobile fitness systems, but it's fallen behind rivals like Runkeeper in recent years. The new Nike+ is a worthy challenger to those upstarts.READ»

An Authentic Few Minutes With Web Video Pioneer David Prager

The Revision3 cofounder talks about how to get started in Web video, Hulu, and the future of Internet TV.READ»

Jamaica's Cheetah, Usain Bolt, Signs for Puma in Record Deal

The fastest man on earth getting richer by the millisecond.READ»

Adidas' miCoach Personal Trainer iPhone App Is a Freeware Nike+ Rival

When Nike teamed with Apple several years ago for a fitness device that measures and records your pace and distance while running, it changed the workout world. Called Nike+, the small sensor could fit in your shoe, and sync ...READ»

5 Deals That Defined George Steinbrenner's Career

George Steinbrenner, owner of the New York Yankees, died today of a heart attack. He was 80 years old. An icon of the sports world, Steinbrenner saw the Yanks win 11 pennants and 7 World Series. But it wasn't just about winning on ...READ»

World Cup Winners and Losers, By the Numbers

In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ»

Now Adidas Winning the Battle of the Buzz, Says Survey

For the past three days, the World Cup has been on hiatus, as the eight remaining teams limber up for the semi-final stage, which starts today. The buzz, however, continues, with Adidas, according to a survey* by NM Incite, taking the ...READ»

Why FIFA Refuses to Sanction Goal-Line Technology [Updated Again]

Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the ...READ»

Adidas: We're Beating Nike in the World Cup Brand War

Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from soccer in 2010 ...READ»

Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong

Adidas came up with an ingenious viral marketing campaign tied to its Star Wars collaboration. Too bad it offended the entire nation of Japan.READ»

The Making of the World Cup Jabulani Ball: The Movie

Jabulani, the official ball of the World Cup, seems to be the focal point of the tournament so far. The $150, eight-paneled synthetic ball is thermally bonded together, rather than being stitched, as traditional footballs are. And ...READ»

Goalie Blames Ball, Adidas Blames Goalie, What's the Jabulani Story?

We know the score. Each World Cup brings a new football: smoother; better; faster; stronger, to misquote Daft Punk (they're in Adidas' Cantina ad as well). Jabulani is the sportswear firm's 11th Official World Cup ball and it's come ...READ»

Adidas May Be Official World Cup Sponsor, but Nike Wins the Battle of the Buzz

Adidas may be one of the official sponsors of the World Cup, providing the players with the Jabulani cup ball, but despite all that spend, it's still lagging behind Nike when it comes to brand awareness. A study done for Nielsen ...READ»

Geoff Vuleta's Fahrenheit 212 Is Scorching the Consultancy Business

The New Zealander and former ad man develops large-scale growth initiatives for major firms seeking $100 million-plus in new revenue. He only makes money if the idea works.READ»

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• Where's Next: China Beach

World Cup: Adidas' Jabulani Ball Promises Higher Scores, Anguished Goalies

Other manufacturers may produce colorful balls for next month's FIFA World Cup, but there's only one official ball, and for the 11th year, Adidas earned the right to field its version of what a world-class ball should look like.This ...READ»

• Designing the World Cup: Coke Taps Vuvuzelas and K'naan for Inspiration

For World Cup, Adidas Unveils a Bafflingly Light Soccer Shoe

At just 5.8 ounces, these things feel flimsy. But they're not, and that was a feat of high-tech engineering.READ»

Portland: Farm-Fresh Food [Fast Cities 2010]

Portland has long been lauded for its farmers markets, but in February, the city welcomed a new high-tech tool to bring large-scale, farm-fresh foods to city hospitals, public schools, corporate cafeterias -- even Oregon state ...READ»

• Fast Cities: Culture, Front and Center: Dallas
• Fast Cities: Venture-Capital Mind-Set: Cleveland
• Fast Cities: Smart Energy: Boulder

Paypal accepted China online wholesale shop--cheerwholesale.com

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Air jordan brand has a terrific combination with cheap jordan shoes

When compared with the Adidas and Reebok brand, Nike is definitely a costlier brand. This answers your query - when you pay, you get quality. It is as simple as that. Nike Air and Air jordan shoes literally dominate the ...READ»

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In other topic, UCF didn't close the language of cheap jordan shoes soleness, and Adidas might abridgement some of that string rod. The impressive puzzle is how uncharted UCF target be hospitable to go to preserve Michael jordan ...READ»

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Air jordan shoes, ADIDAS and so on, before the arraign to a lot of deep propulsion, such as + ADIPRENE and so on. Thejordan shoes weigh about to gain will have an appreciable produce. Inside players chiefly do not have too much ...READ»

Why You Should Start a Company in... Portland, Oregon

Long known as one of the most livable cities in the country (with plenty of high-octane coffee to be had), Portland is now building a reputation for innovation, as well. READ»