Topic: ad:tech Expositions LLC

Ad:Tech Chicago

If Ad:tech's sleek Web site (ad-tech.com) doesn't convince you that it really is "the event for digital marketing" -- as its tagline boldly claims -- spend a few minutes browsing its blog, YouTube videos, Flickr pics, and Dopplr map. ...READ»

Marketing Word-of-Mouth Marketing

At Ad:Tech today, a new professional association for word-of-mouth marketers was announced: The yawningly but appropriately named Word of Mouth Marketing Association. What's the buzz? WOMMA'll tell you what's a-happening.READ»

Business at ad:tech

Thinking about the past three days at ad:tech, what struck me most was the large number of people attending. According to the event's organizers there were 12,000 people in attendance. Even more massive were the hundreds of booths on ...READ»

Re:Conference VII

Early next week, I'll be in San Francisco, participating in Ad:Tech 2004, a conference that explores new developments, practices, and technologies for interactive marketing. I'll be sitting in on a panel discussion about the "social ...READ»

Educating The Advertiser

Current social networks have used the Google model of advertiser do-it-yourself media buying options which has lead many to ponder the future or need for sales teams at social networks. However, at Ad:tech, an interactive ...READ»

I Free Your Pain

In yesterday's report on Bill Carper's talk at Ad:Tech 2003, he highlighted the importance of identifying a key pain point when working to solve problems. Lois Carter Fay of the MarketingIdeaShop and Jim Miller recently wrote an ...READ»

David Lubars at ad:tech

After daring the long registration lines of ad:tech New York, the opening keynote with David Lubars, chairman and Chief Creative Officer at BBDO North America, began. The theme of the keynote, "From the Alley to the Avenue," could be ...READ»

Video Games Advertising at ad:tech

One panel at ad:tech focused on new media exclusively--the advertising opportunities to be found in video games. The CEO of Massive, the Microsoft-owned game advertising company, cited that the company has already provided ads for 85 ...READ»

Shortcomings at ad:tech

Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have ...READ»

Now September 2009

September MON TUE WED THU FRI SAT SUN   01 02 03 04 05 06 07 08 09 10 1 ...READ»

• Numerology: National Honey Month
• Hobnob: Clinton Global Initiative

Activate Your Influentials

Ed Keller is CEO of NOP World Consumer and co-author of The Influentials. His after-lunch session, delivered to an almost-packed room, explored the demographics and psychographics of influential Americans, as well as what marketers ...READ»

Online Video at ad:tech

It's the second day at ad:tech and the keynote was called, "The Online Video Revolution: A Marketer's Dream or Consumer-Created Mess." For such a doom and gloom title, the conversation between ad:tech's Drew Ianni and the four ...READ»

Digital Darwinism

Peter Weedfald is senior vice president of strategic marketing and new media for Samsung Electronics America Inc. In his keynote speech at Ad:Tech, he gave a high-level, high-minded look at Samsung's online strategy. What follows is ...READ»

Medial Prefrontal Cortex Context

Fast Company first encountered Atlanta-based neuromarketing firm BrightHouse in 1999. So it was nice this past Sunday to catch up with the "ideation corporation" in the New York Times Magazine. That recent article delves into how ...READ»

What It Takes to Make the Numbers

David Dickey is director of marketing and communications for direct and new initiatives for Sprint. Susan Goodman leads Goodman and Co. Roger Gray works as VP of plan sponsor communications for Scudder Investments. And Andy Sernovitz ...READ»

Kevin Ryan at ad:tech

The final keynote of 2006's ad:tech New York was titled "1996 vs. 2006: The Web Then and Now" and was given by Kevin Ryan, founder of DoubleClick and current CEO of ShopWiki. The focus of the speech could be best described as, "look ...READ»

Mobile Marketing: It's Here and It's Real

Peter Fuller is the executive director of the Mobile Marketing Association. Carrie Himelfarb works as VP of sales for Vindigo. Nihal Mehta is president of ipsh! Mike Troiano is senior vice president of business development for ...READ»

Where Is the Love?

Allison Johnson is senior vice president of global brand and communications for Hewlett-Packard Co. Her Ad:Tech keynote addressed how to foster customer loyalty, the importance of the user experience, and HP's Brand Love process. ...READ»

Hotel Me No Secrets II

Yesterday at Ad:Tech, BzzAgent's Dave Balter commented briefly on the future of loyalty programs. This morning's edition of USA Today features a piece about how Best Western has stepped up as the "official hotel of NASCAR." Not only ...READ»

Innovating Innovation: The Best Ideas Can Come From Anywhere

Traditionally, new product development has been a linear process. The "new product" team creates many alternative versions of the core idea, winnows them down in various stages of testing and re-development until a winner ...READ»

FutureThink: How Tech Will Impact Brand

Cliff Kurtzman is CEO -- and Chief Soothsayer -- for Adastro Inc. Tim Smith is an independent investor and entrepreneur. Their session, the first in the FutureThink track, was a quick run through some of the trends and developments ...READ»

Advertainment: Perfect for an Array of Targets

Dave Evans works as GSD&M's strategy director for integration services. Justin Kirby heads DMC. Kristin Kreibich-Staruch works in the vehicle safety office for Daimler Chrysler Corp. Dave Madden holds the title of EVP of sales and ...READ»

The Power of Integrated Brand Marketing

Nancy Friedman is vice president of advertising for Visa USA. Her keynote this morning at Ad:Tech 2003 touched on how the Visa brand got so strong, how the company keeps its brand relevant, and how integrated marketing fits in. Here ...READ»

On Compartments

In her blog What's Your Brand Mantra?, Jennifer Rice comments on the Ad:Tech presentation given by Samsung Electronics' Peter Weedvald. She criticizes the company's approach to targeting its customers based on where they are -- home, ...READ»

Ad:tech Panel: Global Perspectives on the Digital Revolution

"Although tremendous change and innovation are happening in the US, we are, of course, not the center of the universe…" A magnanimous statement describing the content of Global Perspectives on the Digital Revolution, the ad:tech ...READ»