If Ad:tech's sleek Web site (ad-tech.com) doesn't convince you that it really is "the event for digital marketing" -- as its tagline boldly claims -- spend a few minutes browsing its blog, YouTube videos, Flickr pics, and Dopplr map. ...READ»
Traditionally, new product development has been a linear process. The "new product" team creates many alternative versions of the core idea, winnows them down in various stages of testing and re-development until a winner ...READ»
Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»
A panel at ad:tech today entitled ‘Context is King’ featured Vivian Schiller, Senior VP and General Manager of the NYTimes.com; John Byrne, Executive Editor and Editor in Chief of Businessweek.com; Betsy Morgan, CEO The ...READ»
Current social networks have used the Google model of advertiser do-it-yourself media buying options which has lead many to ponder the future or need for sales teams at social networks. However, at Ad:tech, an interactive ...READ»
"Although tremendous change and innovation are happening in the US, we are, of course, not the center of the universe…" A magnanimous statement describing the content of Global Perspectives on the Digital Revolution, the ad:tech ...READ»
Who knew? Back in April when I interviewed aQuantive CEO Brian McAndrews for the ad:tech San Francisco opening keynote, "The Digital Decade: What the Past 5 Years Can Teach Us About the Next 5," the industry was abuzz about the ...READ»
On Tuesday, I had the opportunity to conduct the ad:tech San Francisco opening keynote interview with aQuantive CEO Brian McAndrews. In "The Digital Decade: What the Past 5 Years Can Teach Us About the Next 5," McAndrews discussed ...READ»
Thinking about the past three days at ad:tech, what struck me most was the large number of people attending. According to the event's organizers there were 12,000 people in attendance. Even more massive were the hundreds of booths on ...READ»
The final keynote of 2006's ad:tech New York was titled "1996 vs. 2006: The Web Then and Now" and was given by Kevin Ryan, founder of DoubleClick and current CEO of ShopWiki. The focus of the speech could be best described as, "look ...READ»
Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have ...READ»
With the recent announcement that YouTube has been named Time's invention of the year, as well as the video-sharing sites' disclosure this morning that it intends to collaborate with Verizon to bring content to mobile phones, online ...READ»
It's the second day at ad:tech and the keynote was called, "The Online Video Revolution: A Marketer's Dream or Consumer-Created Mess." For such a doom and gloom title, the conversation between ad:tech's Drew Ianni and the four ...READ»
One panel at ad:tech focused on new media exclusively--the advertising opportunities to be found in video games. The CEO of Massive, the Microsoft-owned game advertising company, cited that the company has already provided ads for 85 ...READ»
After daring the long registration lines of ad:tech New York, the opening keynote with David Lubars, chairman and Chief Creative Officer at BBDO North America, began. The theme of the keynote, "From the Alley to the Avenue," could be ...READ»
There are a bunch of notable conferences on the horizon. As you may already know, members of the Fast Company staff attended Pop!Tech October 18 - 21. Check our conference coverage here.
Next week, we'll be covering ad:tech New ...READ»
In her blog What's Your Brand Mantra?, Jennifer Rice comments on the Ad:Tech presentation given by Samsung Electronics' Peter Weedvald. She criticizes the company's approach to targeting its customers based on where they are -- home, ...READ»
I had a Starbucks moment this morning. It was 5 a.m. I'd just gotten off a red eye from San Francisco, where I'd been attending Ad:Tech. And I had an hour stopover in Atlanta before continuing home.
To my surprise, despite the early ...READ»
Joanne Erickson works as research director for Disney Online. As a proxy for Ken Goldstein, EVP and managing director of Disney Online, she walked through the company's research on how mothers use the Internet within the context of ...READ»
Peter Weedfald is senior vice president of strategic marketing and new media for Samsung Electronics America Inc. In his keynote speech at Ad:Tech, he gave a high-level, high-minded look at Samsung's online strategy. What follows is ...READ»
At Ad:Tech today, a new professional association for word-of-mouth marketers was announced: The yawningly but appropriately named Word of Mouth Marketing Association. What's the buzz? WOMMA'll tell you what's a-happening.READ»
John Battelle is a visiting professor at UC-Berkeley. Michael Tchong founded Trendscape. Lenny Baker works as a CFA for Saloman Smith Barney/Citigroup. And Martin Niesenholtz serves as CEO for New York Times Digital. Their sparsely ...READ»
Ed Keller is CEO of NOP World Consumer and co-author of The Influentials. His after-lunch session, delivered to an almost-packed room, explored the demographics and psychographics of influential Americans, as well as what marketers ...READ»
Lee Cooper is a professor and director of the Venture Development Project at the UCLA Anderson School of Management. His session touched on how to recognize the kernel of an innovation from a business perspective, how to identify the ...READ»
