Topic: Yvon Chouinard

Patagonia's Underwear: Designed for Exposure [video]

One day, Yvon Chouinard, the enterprising founder of Patagonia, told his product design team to free the company's underwear from wasteful plastic and cardboard packaging. His staff balked--he was told to expect failure. He pressed on with the changes anyhow, because it was the right thing to do.READ»

Patagonia’s Founder on Why There’s “No Such Thing as Sustainability”

Patagonia founder Yvon Chouinard may be pessimistic about the earth's future, but he's determined to keep fighting. An exclusive interview.READ»

• Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]
• Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

Patagonia Founder Yvon Chouinard and Tom Brokaw Talk Green Marketing [video]

The founder of Patagonia explains why businesses giving back to the planet is green marketing.READ»

Measuring Marketing: Beyond ROI

This may shock you, but if the relationship between media spending and profitable sales volume is the measure, Marlboro cigarettes may be the most accountable brand in marketing today. As reported recently in BusinessWeek, ...READ»

Other Recommended Reading

One Billion Customers and Let My People Go SurfingREAD»

Patagonia Values

McDonald's will never make us thinner, but Wal-Mart just might make us cooler. The difference? Patagonia values. READ»

Can Wal-Mart Be Sustainable? Ask Patagonia Founder Yvon Chouinard [video]

The founder of Patagonia explains why Wal-Mart is his biggest and unlikeliest ally.READ»

Measuring Footprints

A new program at Patagonia tells consumers about the eco-impact of its products -- and helps the company get greener.READ»

• 10 Ideas That Could Change The World

Patagonia Politics II - Patagonia Talks Back!

After reading Heath's reply to my original post on Patagonia Politics, I thought it might be interesting to bring someone from the company into the conversation. Eve Bould, Patagonia's director of communications and public ...READ»

Green Rankings Are a Great Way to Benchmark Successful Strategies

When we think “green company” what companies come to mind? Patagonia, Stonyfield Farms, and now even WalMart. But there are hundred of corporations (if not thousands) that deserve to be called out for the amazing business ...READ»

Hire This Guy

In the fast-changing world of corporate sustainability, environmental consultants are the new management gurus. And Mike Brown is the master.READ»

What Recession? Designers Storm the Waldorf for Gala

Despite the eco-friendly cardboard centerpieces, the ballroom at the Waldorf Astoria, with its velvet draperies and glittering chandeliers was an uncomfortably swanky venue for the annual AIGA Design Legends gala in a year when the ...READ»

Working, Naturally

The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural.READ»

The Bravest Brands

Five companies that give people something worth fighting for.READ»

Beyond CSI: Inside Anthony Zuiker's New Cross-Platform Experiment

Anthony Zuiker created CSI, generating more than $6 billion. But with his new cross-platform experiment, his killer instinct is really kicking in.READ»

Leap Of Faith

Meet Nau, the ultimate over-the-top, high-concept business. It makes striking, enviro-friendly clothing. It gives away 5% to charity. Can it save the world--and give us the perfect twill capri?READ»