The first time I participated in a viral marketing effort, it was on a whim. And it failed miserably -- in part because we didn't actually have a purpose. I was a freshman in college, and late one night, a few of us came up with a ...READ»
From No. 1 finisher Jeremy Schoemaker to Shaquille O'Neal (no. 1,709) and beyond, here are the 29,795 photographs we received from participants in our social-media experiment. Go to fastcompany.com/influence for details about the top finishers and to search for specific participants.READ»
Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»
To find out more about Conan O'Brien's innovative use of social media, we spoke with John Wooden, GM and executive producer of Team Coco Digital. READ»
Who are the most influential people online right now? That's what The Influence Project was designed to answer. More than 32,000 people joined us to find out, and get their photo in the magazine this November. Our exploration of ...READ»
Solving climate change is a big challenge that will require cooperation and innovation on a global scale. Tokyo startup Fullcircle Innovations is taking on this challenge with its offerings at GreenITers.com and EcoAppsFree.com.READ»
They predicted the “electronic frontier” of the Internet, Prozac, YouTube, cloning, home-schooling, the self-induced paralysis of too many choices, instant celebrities, and the end of blue-collar manufacturing. Not bad for 1970.READ»
At last night's Masters of Design event, Fiona Morrisson, who helped transform JFK's T5 terminal into JetBlue's hip, people-friendly gateway, teased the audience about the airline's forthcoming brand campaign.
Behind it, she ...READ»
Rockstars are notoriously hard to control. Which makes it especially odd that Apple, for its new music social network Ping, would release a nine-page book of guidelines for artists planning to join the service. READ»
A study published this week by Internet Security Firm AVG states 5% of babies under 2 have social media profiles, 7% have an email address, and 81% of two-year-olds have a digital footprint. Now's never been a better time to Pimp My Ultrasound.READ»
The shoe already worn by rock royalty is opening its own recording studio and hosting unsigned artists. But brands are a long way from replacing record labels. READ»
Judy Hu is leading GE's embrace of social media to reach new audiences online. In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.READ»
Instapaper, the handy offline website article reading service, is testing out a subscription model. With recent moves by Amazon, this indicates Web-based e-publishing has a sophisticated, paid, layered future ahead of it.READ»
The pop provocateur and the teen heartthrob are each closing in on a record-breaking one billion total views on YouTube, with Gaga set to win. They have little in common--except their mastery of social media.READ»
Unveiled today, Vevo will now be available on Google TV, complete with a custom user-experience, a variety of channels, and on-demand music videos. It's kind of like MTV...when MTV had music. READ»
