These three products, while not specifically intended for customer research purposes, each have valuable features that can capture the customer’s perspective accurately and efficiently.READ»
As director of user research and interaction design Bresslergroup, Rob Tannen is responsible for making sure that power tools, medical equipment, even touchscreen kiosks fit our hands like proverbial gloves.READ»
Last week I
flew to Bogota, Colombia for the day. My Latin American partner, AltaGerencia,
had arranged for me to speak at a conference organized by Ecopetrol, Colombia's largest integrated oil company. I’ve
delivered such ...READ»
Amid the rubble of lower Manhattan, companies are working miracles to get their operations back to work. Firsthand reports from the New York Board of Trade, a Verizon switching center at 140 West Street, and other places under (re)construction.READ»
Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»
Crime Scene
These days, it's easy to confuse Wall Street and the set of Law & Order: Special Victims Unit. But this is actually the breathtakingly sleek, ergonomically correct, ultra-technologically advanced annex to the New York ...READ»
Jerry Putnam is working to build an alternative to the Wall Street trading establishment. He's a maverick, but he's not a wild-eyed revolutionary. And his backers include some of the biggest names in finance.READ»
Before Dick Brown took the reins at EDS, people wrote the company off as slow, stodgy, even uncool. By focusing on the soft stuff -- the company's culture -- he's turned EDS into the leading example of an old-economy company that gets it.READ»
Can one of Wall Street's venerable names become a driving force in the Internet economy? That's the challenge facing e-vangelists Peter Maillet and Peter Miller as they help J.P. Morgan transform itself for the digital age.READ»
When the closing bell sounds at the New York Stock Exchange, hard-charging brokers and clerks trade their wing tips for spikes and head for the playing fields of Jersey City. Welcome to Wall Street softball, where only the ball is soft.READ»
