Related Content: Wolff Olins Ltd.

What Next for the CMO?

BY Paul Worthington
Relevancy Score: 100
Mon Aug 3, 2009 at 12:57 PM

In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in ...READ»

PAUL WORTHINGTON | Comment

Toward a Participatory Model for Marketing

BY Paul Worthington
Relevancy Score: 100
Mon Aug 3, 2009 at 12:56 PM

Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook. Underlying all of this is the fact that social media is ...READ»

DESIGN | 2 comments

How Truth, Science, and Good Packaging Creates Good Branding

BY Kelsey Keith
Relevancy Score: 100
Fri Sep 25, 2009 at 12:16 PM

The Platinum Pentaward throws its weight behind beauty brand Living Proof, a startup committed to transparency, science, good packaging design--and good distribution.READ»

PAUL WORTHINGTON | 28 comments

How Successful Brands Live Their Difference

BY Paul Worthington
Relevancy Score: 97
Mon Aug 3, 2009 at 12:54 PM

We live in a conversation driven world. Even if your brand is not an active user of social media, your customers and potential customers are. This is revolutionizing the way brands have to think about themselves and how they choose to ...READ»

PAUL WORTHINGTON | 7 comments

To Live in Interesting Times

BY Paul Worthington
Relevancy Score: 90
Mon Aug 3, 2009 at 12:54 PM

Advertising can't fix your brand's problems any longer. It's time to become part of the conversation.READ»

GLOBAL BUSINESS | 2 comments

Burberry and the Next Big Brands to Come From the East

BY Anne C. Lee
Relevancy Score: 56
Tue Jul 21, 2009 at 11:48 AM

The plaid giant's significant expansion in Singapore signals the winning strategy for becoming a global brand: Woo Asian customers first.READ»

PAUL WORTHINGTON | 5 comments

What Brands Can Learn From Luke and Leia

BY Paul Worthington
Relevancy Score: 49
Mon Aug 3, 2009 at 12:55 PM

Star Wars, an idea that is now thirty years old, gives brands much to learn in how they consider their future in a digital, conversation driven world. Star Wars is a platform. A story told over 25 years, six movies, a cartoon series, ...READ»

DESIGN ATTITUDE | 2 comments

What is a Design Attitude and Why Would a Manager Care?

BY Fred Collopy
Relevancy Score: 44
Fri Oct 24, 2008 at 10:03 AM

Becoming a professional includes cultivating certain attitudes. And part of what it means for managers to be designers in addition to being analysts, leaders, and deciders is to cultivate an attitude that complements the attitudes ...READ»

MARKETING INNOVATIONS | Comment

Fast Company's Most Innovative Marketing Expert Blogs

BY Lynne d Johnson
Relevancy Score: 37
Fri Aug 7, 2009 at 3:11 PM

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

DESIGN RAGE | 16 comments

Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

BY Alissa Walker
Relevancy Score: 33
Thu Mar 26, 2009 at 5:05 PM

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»

MARKETING INNOVATIONS | 5 comments

Fast Company's Most Innovative Marketing Expert Blogs, Part II

BY Lynne d Johnson
Relevancy Score: 30
Sun Sep 13, 2009 at 2:08 PM

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

LOGOS | 15 comments

Aol. A Shrunken New Logo for a Shrunken Company [UPDATED]

BY Alissa Walker
Relevancy Score: 27
Mon Nov 23, 2009 at 12:13 AM

In preparation for its spin-off from Time Warner, AOL changes its look...and it may have just changed its name, too.READ»

INNOVATION | 1 comment

Know-It-Alls Need Not Apply

BY Ian Wylie
Relevancy Score: 23
Wed Dec 19, 2007 at 12:18 AM

Sometimes the smartest people in the room are the ones who don't know anything at all -- especially if they're in the Fourth Room, a creative safe house in London where the credo is "Leap before you look."READ»

Topic: Wolff Olins Ltd.