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Topic: Wolff Olins Ltd.

  
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What Next for the CMO?

In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in ...READ»

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Toward a Participatory Model for Marketing

Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook. Underlying all of this is the fact that social media is ...READ»

Living-Proof-Haircare
DESIGN   |  2 comments

How Truth, Science, and Good Packaging Creates Good Branding

The Platinum Pentaward throws its weight behind beauty brand Living Proof, a startup committed to transparency, science, good packaging design--and good distribution.READ»

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How Successful Brands Live Their Difference

We live in a conversation driven world. Even if your brand is not an active user of social media, your customers and potential customers are. This is revolutionizing the way brands have to think about themselves and how they choose to ...READ»

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To Live in Interesting Times

Advertising can't fix your brand's problems any longer. It's time to become part of the conversation.READ»

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Burberry and the Next Big Brands to Come From the East

The plaid giant's significant expansion in Singapore signals the winning strategy for becoming a global brand: Woo Asian customers first.READ»

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What Brands Can Learn From Luke and Leia

Star Wars, an idea that is now thirty years old, gives brands much to learn in how they consider their future in a digital, conversation driven world. Star Wars is a platform. A story told over 25 years, six movies, a cartoon series, ...READ»

Kenan Samms

What is a Design Attitude and Why Would a Manager Care?

Becoming a professional includes cultivating certain attitudes. And part of what it means for managers to be designers in addition to being analysts, leaders, and deciders is to cultivate an attitude that complements the attitudes ...READ»

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Fast Company's Most Innovative Marketing Expert Blogs

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

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Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»

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Fast Company's Most Innovative Marketing Expert Blogs, Part II

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»

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LOGOS   |  15 comments

Aol. A Shrunken New Logo for a Shrunken Company [UPDATED]

In preparation for its spin-off from Time Warner, AOL changes its look...and it may have just changed its name, too.READ»

Know-It-Alls Need Not Apply

Sometimes the smartest people in the room are the ones who don't know anything at all -- especially if they're in the Fourth Room, a creative safe house in London where the credo is "Leap before you look."READ»