This week, Fast Company was all about eye candy--for better and for worse.
We found 300 of the world's hottest poster designs, 13 cutting-edge kicks, 12 groundbreaking pieces of digital art, and nine of the world's coolest cool ...READ»
Hello baby! Spun off from Time Warner today, AOL takes its first breaths as a brand-new company with the ability to swap out your homepage theme like a car air freshener. How do we get newborn baby flavor?READ»
The Platinum Pentaward throws its weight behind beauty brand Living Proof, a startup committed to transparency, science, good packaging design--and good distribution.READ»
Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in ...READ»
Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook.
Underlying all of this is the fact that social media is ...READ»
Star Wars, an idea that is now thirty years old, gives brands much to learn in how they consider their future in a digital, conversation driven world.
Star Wars is a platform. A story told over 25 years, six movies, a cartoon series, ...READ»
We live in a conversation driven world. Even if your brand is not an active user of social media, your customers and potential customers are. This is revolutionizing the way brands have to think about themselves and how they choose to ...READ»
In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»
Becoming a professional includes cultivating certain attitudes. And part of what it means for managers to be designers in addition to being analysts, leaders, and deciders is to cultivate an attitude that complements the attitudes ...READ»
Sometimes the smartest people in the room are the ones who don't know anything at all -- especially if they're in the Fourth Room, a creative safe house in London where the credo is "Leap before you look."READ»
