Topic: Winter Sports

Dog Bites Consultant! Now That's News

It's a favorite consulting aphorism: "If you're not the lead dog, the view doesn't change." To which we say: "Mush!"READ»

Here's an Idea!

Unit of OneREAD»

Skiing Scared

They've been devoured by monster moguls. They've freaked in the steeps. Now they're fighting back. Meet four brave souls who have traveled to British Columbia to jump-start the ski season -- and to take on their own version of the abominable snowman.READ»

Moguls With a Mission

Tim and Diane Mueller are king (and queen) of the mountain. They run one of the country's most admired independent ski areas: a resort with a devoted following that maintains close ties to the community and -- surprise! -- makes money in a notoriously unforgiving business.READ»

Carving Out a Niche

For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»

Watch This!

From ultralight transponders strapped to the ankles of cross-country skiers to photo-beam units designed to withstand temperatures of -30 degrees, Seiko's timing technology is the most advanced and innovative ever used at the Olympic Games.READ»

Whistler World Cups 2009

Whistler Olympic Park is the chosen venue to host the Cross Country-Skiing and Nordic Combined World Cup events for the month of January 2009.READ»

Lesson #1: Never take your equipment as a given

Snowboarding with poles?READ»

Sondra Van Ert

SnowboarderREAD»

Shred Ed.

The fastest way down the mountain is on a snowboard. And the fastest way to learn to snowboard is Boone Lennon's revolutionary "Quick Carve System."READ»

Talk Like an 'Air Dog'

A quick reference guide to snowboard language.READ»

Hard Gear Is Good to Find

Snowboarding's hard and soft sells.READ»

Ski Schools

Most ski areas also offer snowboard instruction. But attending intensive camps is the best way to get a leg up on the steep learning curve.READ»

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Lesson #5: Take control by letting go

Let go of your natural instinct.READ»

NBC Plans to Pump Up Olympics Audio for Sled-Heads

Luge freaks, hold on to your skin-tight unitards. For its 2010 Winter Olympics coverage, NBC is firing up surround sound that'll make the luge and bobsled events sound as loud and crisp as NASCAR on Fox.READ»

Listen Up!

You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»

Lift Ticket

In GearREAD»

YK2?

As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»

The Whip is the Lamborghini of Snowboards

Here's an innovation that Fast Company cover-boy Shaun White might love: A snowboard that overhauls how snowboards are designed. Four years in development, it's just been launched, at a cool price of $1899. Snowboards have always ...READ»

buxton

buxtonREAD»

Lesson #4: You learn by succeeding

A crutch can be an incredible time saver.READ»

Lesson #2: If you lack essential tools, invent them

Tilt the board and it rips.READ»

Future Tense: Gear, Gadgets, Gifts

What to give your family, your colleagues -- and yourself -- for the holidays.READ»

Garbage Moguls: The Trashiest Reality TV Show Ever [preview]

Reality shows are often classified as trashy TV. Now things have come full circle with a reality program focusing on--you guessed it--garbage. Garbage Moguls, premiering today on The National Geographic Channel, follows a team ...READ»