They've been devoured by monster moguls. They've freaked in the steeps. Now they're fighting back. Meet four brave souls who have traveled to British Columbia to jump-start the ski season -- and to take on their own version of the abominable snowman.READ»
From ultralight transponders strapped to the ankles of cross-country skiers to photo-beam units designed to withstand temperatures of -30 degrees, Seiko's timing technology is the most advanced and innovative ever used at the Olympic Games.READ»
Tim and Diane Mueller are king (and queen) of the mountain. They run one of the country's most admired independent ski areas: a resort with a devoted following that maintains close ties to the community and -- surprise! -- makes money in a notoriously unforgiving business.READ»
My wife is way up in the frosty Bavarian mountains right at the moment, and I don't need to check out the weather reports to know the snow conditions: I just need an SMS from her like the one saying "There's a ton of it. I'm up to ...READ»
Infographic: Let the Games Begin!
More than 80 nations and 5,500 athletes and officials will participate in this year's Winter Games.
NBC paid $820 million for the rights to broadcast Vancouver 2010, 34% more ...READ»
As winter continues to dump record amounts of snow, sports enthusiasts are salivating at the thought of fresh powder for skiing and snowboarding. And since ski resorts are incredibly vulnerable to climate change, it makes sense that ...READ»
The fastest way down the mountain is on a snowboard. And the fastest way to learn to snowboard is Boone Lennon's revolutionary "Quick Carve System."READ»
The Vancouver Winter Olympics has been crowned by many media outlets as the greenest Olympics ever--a title earned because of the city's commitment to CO2 offsets, energy efficiency, and recycling. And while some people gripe that ...READ»
For years, the founders of Chorus snowboards played backup singers to male hotshots. Now these female athletes are belting out a powerful solo brand -- a snowboard company built for women, by women who are hell-bent on respect.READ»
This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be "checking in."READ»
Luge freaks, hold on to your skin-tight unitards. For its 2010 Winter Olympics coverage, NBC is firing up surround sound that'll make the luge and bobsled events sound as loud and crisp as NASCAR on Fox.READ»
You can't learn what your customers want if you don't know how to listen to them. And listening smart is harder than it sounds. Here's our crank-up-the-volume guide to building a listening organization.READ»
As we head toward Y2K on skis, snowboards, bikes, and skates, the people at K2 -- a top-of-the-line recreational equipment company -- treat their island headquarters as a totally integrated, indoor-outdoor laboratory.READ»
